Analysis

How Women’s Health is defying circulation decline in women’s magazines

The women’s magazine ABCs are rarely a pleasant read for magazine aficionados. But one magazine stands out from the rest as having shown consistent circulation growth, as well as managing to increase its revenue for the sixth consecutive year.

We spoke to Women’s Health editor in chief Claire Sanderson on the podcast this week about some of the reasons behind the magazine’s growth, at a time when similar titles are seeing double-digit falls in circulation, and a few have folded entirely.

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