On this week’s episode of Media Voices, the team brave Snowmageddon to interview Digiday editor-in-chief Brian Morrissey, about publishing economics and sustainability, how B2B is cool, and the value of being really honest about change.
This week, Claire Sanderson, the editor in chief of Women’s Health (UK) talks about the magazine’s circulation growth, why they love working with influencers, and how mental health has become such a vital part of overall wellness. She also explains how integrating the print and digital teams helps them to drive audiences between both platforms, and why VR will be a huge part of health and fitness in the future.
Hearst UK’s Finance Editor, Kalpana Fitzpatrick talks about the launch of their new consumer-facing Financially Fabulous campaign, aiming to empower women to take control of their finances. She discusses the aims of the campaign, the benefits of running it across multiple brands and the overwhelming demand from their audiences for straightforward financial advice.