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Hot Rum Cow

May 29, 2018

White Light Media CEO Fraser Allen on indie mags and content marketing

This week, CEO of White Light Media Fraser Allen takes us through what it's like to close a much loved indie magazine, the launch of World Whisky Day and trends in the content marketing...

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A weekly profile of the people and products powering publishing’s future, by the Media Voices team. Subscribe below, or read it here first…

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More Media Voices

  • How German-language newsletter start-up Morningcrunch built an audience of 50,000 young professionals in just 12 months
  • Morningcrunch’s Paul Ostwald on growing and monetising a German-language daily newsletter
  • How start-up local newspaper The Baltimore Banner uses an app as a statement of intent
  • The Baltimore Banner’s Eric Ulken on the value of an app to a local news start-up
  • Why a robust, publishing-focused CMS should be the backbone of your digital publishing strategy
  • Media Briefs: Purple’s John Rahim on why a scalable CMS is key to future-proofing your digital publishing strategy
  • Why a solutions-focused community magazine launched a podcast that creates individual connections
  • Greater Govanhill’s Rhiannon J Davies on the power of print to connect communities

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