The UK’s largest regional publisher has hit a major milestone in its social strategy – but its Engagement Director Dan Russell explains that the ‘big number’ is far from the end of...
Which?’s Hannah Ballantyne on the importance of social media for building trust and relevance
In this week's episode of The Publisher Podcast, we speak to Hannah Ballantyne, Senior Social Media Manager at Which?, a not-for-profit consumer-focused publication. Hannah contributed to a...
RocaNews CEO Max Towey on rebuilding the younger generation’s trust in news
This week we hear from Max Towey, Co-Founder and CEO at RocaNews. RocaNews is a start-up building a community around the news that lowers the blood pressure; they believe alarmist and partisan...
Do publishers need an exit strategy from social media?
We sometimes get readers responding to our daily newsletter with questions or asking us our thoughts on a particular issue. This question is from Mary Douglas, Head of Engagement at...
Video still an area of active investment for publishers, but it’s now substance over style
Despite the lack of industry-wide excitement, video continued to be a focus of investment for publishers in 2021. There are still benefits to using video well, particularly when tailored to...
Instagram is in the firing line, but magazine media has a lot to answer for in the body image debate
Body shaming in the media is nothing new, but it's now more pervasive than ever. Charlotte Ricca looks at the latest accusations against Facebook-owned Instagram, but also explores magazine...
100th episode special: how do publishers maintain their brand value in a world of distributed content?
Our 100th episode special was recorded live in front of an audience in London on May 2nd. We were joined by four fantastic guests - EMPIRE’s Editor in Chief Terri White, The Week’s Chief...
Allure editor in chief Michelle Lee on representation in magazines
On this week’s episode, Esther interviews Allure’s editor in chief Michelle Lee about its ongoing efforts to improve representation in magazine media, how diversity can help heal divisions in...