Podcasts, Strategy

Magnetic CEO Sue Todd on the true value of magazine media to advertisers

This week, magazine marketing agency Magnetic’s CEO Sue Todd speaks to us about their newly-launched ‘Pay Attention’ campaign, aiming to highlight the importance of quality attention to advertisers. She also talks about some of the educational issues around media buyers, the importance of evidence and research, and why she believes magazine media is undervalued.

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Editorial content, Podcasts, Publications, Social responsibility

Allure editor in chief Michelle Lee on representation in magazines

On this week’s episode, Esther interviews Allure’s editor in chief Michelle Lee about its ongoing efforts to improve representation in magazine media, how diversity can help heal divisions in society, and opportunities around new media.

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Podcasts, Social responsibility

The Book Of Man founder Martin Robinson on promoting mental health online

On this week’s episode, The Book Of Man co-founder Martin Robinson discusses his journey through the UK magazine industry, the need for a space for men to honestly discuss mental health, and plans for podcasts, longform and membership.

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