How PinkNews went from side hustle to LGBTQ+ social phenomenon

You don’t have to search hard to find a reason to cheer PinkNews’ success. Its campaigning journalism, born out of the campaign for marriage equality, has demonstrably helped LGBTQ+ people in the UK in the fight for representation. Its editorial and social headcount has increased dramatically over the past year as a result of some smart bets by its Head of Platforms Ellen Stewart. Its existence has proven beneficial to its audience, members of whom have found a sense of community among their fellow users.

Perhaps the best reason to be happy for PinkNews’ existence, however, is that it is proof that one man’s “side hustle” can grow to be the world’s leading LGBTQ+ publisher, which receives over 30 million users a month across its platforms.

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Business models, Podcasts, Publications, Strategy

The New Statesman’s digital editor Jasper Jackson on paywall strategy

In this week’s episode we hear from the New Statesman’s digital editor Jasper Jackson about the circumstances that led the popular current affairs magazine to launch a paywall, how the team decided on digital-only extras to lure potential subscribers across, and what the widespread adoption of paywalls says about the state of the news media.

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Media’s hopes and dreams for 2018

It’s safe to say that 2017 was a bit of a bumpy year for media organisations. From mass job cuts, ill-advised pivots and a growing outcry against the burgeoning duopoly, there’s no sign of the wave of digital disruption easing up on the industry.

In our bumper end-of-year special, we chewed over many of the issues that the past year has thrown up, interspersed with contributions from some of our past guests.

Rather than concoct yet another list of media predictions for 2018, we decided instead to ask some of the experts that have appeared on the podcast what they hope 2018 holds for the industry. All the responses below are included in the episode – give it a listen if you want to hear more about what each guest thought about the year gone by and what their own personal priorities are for 2018.

Kevin Anderson, media analyst Continue reading “Media’s hopes and dreams for 2018”