Hearst UK CEO Katie Vanneck Smith talks about communicating membership benefits, putting brands at the heart of the proposition and the importance of publishing teams in making magazine...
“It’s been a galvanising moment for us”: How Quartz is charting an independent path to the future
The past few years have been bumpy for many publishers. Quartz is no exception; squeezed by plummeting ad revenues and a slow takeup of its membership offering, it...
Director of the Reuters Institute Rasmus Kleis Nielsen on why we get news subscriptions wrong
This week Rasmus Kleis Nielsen, Director at the Reuters Institute for...
Black Ballad Co-Founder and CEO Tobi Oredein on growing a membership-driven media business
This week, we hear from Tobi Oredein, Co-Founder and CEO of Black Ballad, a UK-based lifestyle platform for Black British women. She talks about what drove her to found the site, why they decided...
NYU’s Jay Rosen on the Membership Puzzle Project
This week, director of the Membership Puzzle Project Jay Rosen takes us through why membership could be the future of funding journalism, and what needs to be done to make it valuable to readers...