With Meta going all-in on the metaverse, Instagram relentlessly cloning TikTok and Twitter in chaos, the days of reliable social media publishing strategies are over. Esther Kezia Thorpe...
Beyond the Twitter chaos, platforms and publishers re-evaluate their relationship
For our latest season of the Media Voices Podcast, kindly sponsored by Poool, we’ll be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from podcasts...
Do publishers need an exit strategy from social media?
We sometimes get readers responding to our daily newsletter with questions or asking us our thoughts on a particular issue. This question is from Mary Douglas, Head of Engagement at...
Facebook’s obsession with youth is misplaced. The key to success is in their aging user base
Mark Zuckerberg’s announcement last week that he would be pivoting all Facebook’s future efforts to focus on the youth was tinged with panic at their aging user...