In this week’s episode we hear from the New Statesman’s digital editor Jasper Jackson about the circumstances that led the popular current affairs magazine to launch a paywall, how the team decided on digital-only extras to lure potential subscribers across, and what the widespread adoption of paywalls says about the state of the news media.
On this week’s episode, Cat Wildman, Director of Product at The Telegraph talks about the skills needed to be a successful product manager, how to decide which tech trends to get on board with, and how the news brand gets their communities involved in product development.
This week, Twitter’s VP of EMEA Bruce Daisley takes us through how the social network rediscovered its ‘sweet spot’ in the ranks of other platforms, where news and live video fit into its strategy, and media responsibility.
According to Betteridge’s law, the answer to all headline questions is, of course, no. But the last few weeks have seen some stories about digital media organisations that have shaken the firm belief that digital can stand alone profitably with a bright future as print lies spluttering.
In a single week it emerged that Buzzfeed and Vice are going to miss their revenue targets, Mashable was sold for $50 million, and the resistance to the Duopoly is growing as Broadcasters, the FT’s Lionel Barber and the Guardian’s Kath Viner have all waded in.
These events all set the tone of this episode of the Media Voices podcast, dedicated entirely to this question of whether we’re witnessing the beginning of the end for digital media.
People have long been saying ‘print is dead’ but it is becoming clear that digital was dead from the start – at least as a sole revenue source – despite all the hope and all the resources that companies have been pouring into it.
This week, director of the Membership Puzzle Project Jay Rosen takes us through why membership could be the future of funding journalism, and what needs to be done to make it valuable to readers and publishers alike.
In this week’s episode of Media Voices, we chat to journalism.co.uk’s senior reporter Mădălina Ciobanu about what considerations go into creating an event like the upcoming news:rewired – www.newsrewired.com
In the news round-up, Chris and Esther discuss a less-is-more approach to digital display ads (and whether AdBlock Plus was right all along), and why Amazon might be launching its own dedicated messaging app. Esther’s lack of experience with MySpace makes Chris confront his own mortality.
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