This week we hear from Director of Cognitive Publishing Roy Rowlands on what it’s like to be in a family publishing business with a trillion-pound audience, going all-digital with their B2B...
Key lessons from The Pool on getting to know your audience
On paper, The Pool goes against everything we think should work in a digital publishing site. It publishes just a few pieces of content, and releases them in timed ‘drops’ throughout the day...
The Pool’s Sam Baker on measuring digital success and launching paid-for newsletters
On this week's episode of Media Voices, we hear from long-time publishing pro Sam Baker, co-founder of women's site 'The Pool'. She talks about what digital success looks like, content...