On paper, The Pool goes against everything we think should work in a digital publishing site. It publishes just a few pieces of content, and releases them in timed ‘drops’ throughout the day to a schedule, inspired by radio timetables. To top it off, it targets younger women – a market arguably already well-served by more traditional media companies.
But every detail of the way The Pool works has been carefully thought through and meticulously implemented by founders Sam Baker and Lauren Laverne, drawing together years of research into not just what women want, but their daily habits and their relationship with both their mobile phones and the internet.
Continue reading “Key lessons from The Pool on getting to know your audience”
