One year ago, The Economist took a leap of faith and moved all their podcasts (bar one) behind a paywall. It’s paid off, with the publisher saying they have retained 80% of listeners....
As platforms roll out paid podcast infrastructure, audio subscriptions become a reality for publishers
Paid podcast subscriptions add another layer of complexity to an already cluttered landscape. But with the platforms resolved to simplify the experience, the promise of subscriber revenue from...
FT Strategies MD Tara Lajumoke on building a robust playbook for subscription businesses
This week we hear from Tara Lajumoke, Managing Director of FT Strategies, the Financial Times' consulting firm. We discussed how FT Strategies fits into the FT's wider goals, what her role...
How Immediate Media is growing seven-figure revenues around webinars and podcasts
Immediate Media is one of the publishers that did very well out of the pandemic. They saw huge subscription boosts to their brands, many of which were focused...
Twitch’s Creative Strategy Lead Jack Woodcock on building communities through livestreams
This week Twitch's Creative Strategy Lead Jack Woodcock tells us about the opportunities for publishers around livestreaming, what lessons we can learn from the success of individual streamers,...
8 ways publishers are making money from podcasts
Despite having been around for years, podcasting is still a relatively new medium for many publishers. This in turn means that routes to sustainability in terms of...