Analysis

‘We only succeed if publishers succeed’: How Flipboard is growing a platform that works for publishers

It was with some surprise that I read about the figures a few weeks ago revealing that Flipboard had taken fourth place, behind Google, Facebook and Twitter, for referral traffic to publishers, sliding just ahead of Google News. Even more surprising was how tight this race now was. It changes day by day, but today for example, Flipboard provides 1.9% of referral traffic, with Twitter at 1.8% and Google News at 1.7%.

Flipboard hasn’t been high up the priority list for publishers for a number of years now. But when I spoke to Claus Enevoldsen on this week’s episode of the podcast, he said that “This is the right time for Flipboard. We truly believe that our time has come.”

Continue reading “‘We only succeed if publishers succeed’: How Flipboard is growing a platform that works for publishers”

Editorial content, Platforms, Social responsibility

Columbia Journalism Review’s Mathew Ingram on what publishers get wrong about trust

In this episode of the Media Voices podcast Mathew Ingram, media writer for the Columbia Journalism Review, explains why publishers need to take a more human approach to their memberships, the role of platforms in disrupting those relationships, and whether ‘trust’ is a meaningful metric.

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Business models, Podcasts, Publishers, Strategy

The Telegraph’s Director of Product Cat Wildman on navigating tech trends and platforms

On this week’s episode, Cat Wildman, Director of Product at The Telegraph talks about the skills needed to be a successful product manager, how to decide which tech trends to get on board with, and how the news brand gets their communities involved in product development.

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Business models, Podcasts, Strategy

Paywall Special

In this bumper episode, the team discusses the rise of the paywall. As everyone from Vanity Fair to the New Statesman have decided to launch paywalls, we try to determine whether there is a recipe for paywall success, taking in everything from the need for brand recognition, the propensity for people to pay, and the likely outcomes of the trend towards reader revenue.

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Platforms, Podcasts, Social responsibility

LSE’s Charlie Beckett on Truth, Trust and Technology

In this week’s episode we hear from the London School of Economics’ professor Charlie Beckett about its Truth, Trust & Technology Commission, on the role of platforms in defining truth, whether media literacy is a good or a bad thing and whether we can still use the term “fake news” as a helpful definition.

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Editorial content, Platforms, Podcasts, Publishers, Strategy

Mic’s Cory Haik on millennial loyalty, meaningful storytelling and the importance of deliberate distribution

This week, Mic’s Publisher Cory Haik talks to us about surviving as a video-first publisher in a platform world, how they retain a loyal and engaged millennial audience, and why she’s not giving up on platform publishing as a sustainable option.

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Editorial content, Podcasts, Publications

Refinery29’s Jacqui Kavanagh on authenticity of experience

In this week’s episode of Media Voices, we speak to Refinery29’s Jacqui Kavanagh about the brand’s success in Europe since it launched in 2015, about what authenticity means to brands and audiences, and why experiential is a growth industry.

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Platforms, Podcasts

Facebook WTF?

In this special episode of Media Voices, the team rattle through some news before doing a deep-dive into the realities of Facebook killing the news industry (again).

Peter, Esther and Chris offer their thoughts on the whys and hows of the decision, plus speculate as to whether this will be good for journalism in the long run and who is most likely to be affected by the decision.

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Analysis

Media’s hopes and dreams for 2018

It’s safe to say that 2017 was a bit of a bumpy year for media organisations. From mass job cuts, ill-advised pivots and a growing outcry against the burgeoning duopoly, there’s no sign of the wave of digital disruption easing up on the industry.

In our bumper end-of-year special, we chewed over many of the issues that the past year has thrown up, interspersed with contributions from some of our past guests.

Rather than concoct yet another list of media predictions for 2018, we decided instead to ask some of the experts that have appeared on the podcast what they hope 2018 holds for the industry. All the responses below are included in the episode – give it a listen if you want to hear more about what each guest thought about the year gone by and what their own personal priorities are for 2018.

Kevin Anderson, media analyst Continue reading “Media’s hopes and dreams for 2018”

Platforms, Podcasts, Social responsibility

Journalism lecturer Adam Tinworth on the tragedy of platform dependency

This week, visiting lecturer in digital journalism at City University Adam Tinworth takes us through the history of platform dependence. We look at the rise of the intermediary, the tragic loss of focus on building direct relationships, and even touch on Second Life.

In the news roundup, Chris and Peter discuss managing director of Times Newspapers Ltd Chris Duncan’s declaration that “no more than ten” global English-language news brands will survive from subscriptions, and puzzle over whether journalists should be involved in the marketing material for their newspapers. It’s a very sweary episode.

What we’re reading:

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Analysis

Is digital dying?

According to Betteridge’s law, the answer to all headline questions is, of course, no. But the last few weeks have seen some stories about digital media organisations that have shaken the firm belief that digital can stand alone profitably with a bright future as print lies spluttering.

In a single week it emerged that Buzzfeed and Vice are going to miss their revenue targets, Mashable was sold for $50 million, and the resistance to the Duopoly is growing as Broadcasters, the FT’s Lionel Barber and the Guardian’s Kath Viner have all waded in.

These events all set the tone of this episode of the Media Voices podcast, dedicated entirely to this question of whether we’re witnessing the beginning of the end for digital media.

People have long been saying ‘print is dead’ but it is becoming clear that digital was dead from the start – at least as a sole revenue source – despite all the hope and all the resources that companies have been pouring into it.

Continue reading “Is digital dying?”

Business models, Podcasts, Strategy

The Death of Digital Special

In this very special episode of Media Voices, we discuss the conflux of news about BuzzFeed, VICE, Mashable and many more and ask whether the dream of a digital future for publishers is over before it began.

It’s Media Voices’ first birthday! The team briefly reminisce about the travails of launching the podcast, their favourite episodes, and their plans for the future.

One of those plans is to make Media Voices so good you have to listen to every single episode. The only way we can do that is if you tell us what you like, what you don’t like and what should be doing that we haven’t even thought about. Please take a few minutes, complete our survey, and tell us how we could make Media Voices better for you.

What we’re reading:

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Platforms, Podcasts, Publications, Publishers, Strategy

British GQ’s Becky Lucas on the true meaning of ‘engagement’

In this episode of the Media Voices Podcast, Esther interviews British GQ’s Insight and Strategy Editor Becky Lucas. They talk about what ‘engagement’ means for a luxury magazine that exists across so many different platforms.

In the news round-up Peter, Esther and Chris discuss BBC pay, Snap’s latest efforts to thwart its competitors, and (shocker!) print revenue. They also take a deep dive into the Reuters Institute’s latest study and Google’s attempt to create a ‘friendless’ recommendation engine. Esther gets preoccupied with a particular GQ article, and Peter and Chris agree they don’t want to join any club that would let them in.

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Innovations, Platforms, Podcasts, Publications, Publishers, Strategy

CNN’s Samantha Barry on innovative social media for a global newsbrand

On the fourth of July, Media Voices is celebrating its own Independence Day. In the inaugural episode of our new-look podcast, Esther interviews CNN’s executive producer of social and emerging media Samantha Barry about its U.S. election coverage, the rise and rise of chatbots, and how the team approaches storytelling across different platforms.

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