This week, Victoria Turk, Senior Editor at WIRED UK talks to us about all the work they’re doing on their brand extensions, from their flagship WIRED Live event to the WIRED World Special 2019 and their weekly podcast. She also discusses what they do to stand out in a crowded market, how the print and digital teams have evolved, and the many skills you now need to get ahead in journalism.
In the news round-up, the team takes a deep dive into new ad-blocking stats, laments the closure of Teen Vogue in print, worries about Snapchat’s future and celebrates more paywall success. Audio glitches suspiciously kill a discussion on billionaire media owners.
What we’re reading:
- The United States of American Media, Inc, via Popbitch
- In the hunt for reader revenue, publishers give micropayments another look, via Digiday
- What your site can learn from 100 news organizations with robust membership programs, via Membership Puzzle Project
Subscribe to Media Voices on iTunes here or by searching for ‘Media Voices’ in your favourite podcast app.
On the fourth of July, Media Voices is celebrating its own Independence Day. In the inaugural episode of our new-look podcast, Esther interviews CNN’s executive producer of social and emerging media Samantha Barry about its U.S. election coverage, the rise and rise of chatbots, and how the team approaches storytelling across different platforms.