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Print decline

January 13, 2025

Wessenden Marketing’s Jim Bilton on publisher product priorities for 2025 and beyond

We're kicking off 2025's first season of The Publisher Podcast by talking to Jim Bilton, Managing Director at Wessenden Marketing and Brandlab Research. Jim produces bimonthly research and updates...

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Print magazine open and floating in the air above a hand
August 17, 2022

Why ad-light, subscriber-focused weekly print titles are thriving

The stereotypical print magazine is jam-packed with advertising. September issues of fashion magazines in particular used to measure their success by...

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Woman reading a print magazine
July 27, 2022

“This is a digital business masquerading as a print business:” As the dust settles on the Dotdash Meredith merger, what’s the outlook for its print magazines?

Digital publisher Dotdash’s merger last year with magazine company Meredith may have made a lot of business sense. But Dotdash, which has no print experience, is...

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May 25, 2022

Condé’s comparison of magazine readers to web and social audiences makes no sense. One of these things is not like the others

I get it. I really do. It’s tough to do print profitably at scale. But a ‘print is dying’ narrative founded on the idea that online audiences are just...

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December 17, 2021

2021 in print: decline continues for newspapers, but it’s more complicated for magazines

While most people have lost the habit of buying a daily newspaper, preferring the immediacy of digital news, sales in the lean-back magazine market have been holding up...mostly. Peter Houston...

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October 12, 2021

How servitization is helping build a sustainable business model at Writer’s Digest

Despite challenging print sales, Writer's Digest has built a strong online community, with almost half its revenue now coming from online education. Mary Hogarth...

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February 1, 2021

Mr. Magazine Samir Husni on why magazines are new media

This week Dr Samir Husni, founder and director of the Magazine Innovation Center at the University of Mississippi’s School of Journalism and New Media, tells us why magazines are the ultimate...

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December 8, 2020

There may be silver linings, but print’s long-term future still looks distinctly cloudy

Certain corners of the print market have had a better pandemic than anyone would have predicted, but for every story of screen-weary readers picking up a print subscription, there’s at...

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July 18, 2018

Peter Houston talks: No jobs at the farmers’ market

A UK Government investigation into the sustainability of ‘high-quality journalism’ has released a rather depressing snapshot of the state of regional newspapers across the...

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