We're kicking off 2025's first season of The Publisher Podcast by talking to Jim Bilton, Managing Director at Wessenden Marketing and Brandlab Research. Jim produces bimonthly research and updates...
Why ad-light, subscriber-focused weekly print titles are thriving
The stereotypical print magazine is jam-packed with advertising. September issues of fashion magazines in particular used to measure their success by...
“This is a digital business masquerading as a print business:” As the dust settles on the Dotdash Meredith merger, what’s the outlook for its print magazines?
Digital publisher Dotdash’s merger last year with magazine company Meredith may have made a lot of business sense. But Dotdash, which has no print experience, is...
Condé’s comparison of magazine readers to web and social audiences makes no sense. One of these things is not like the others
I get it. I really do. It’s tough to do print profitably at scale. But a ‘print is dying’ narrative founded on the idea that online audiences are just...
2021 in print: decline continues for newspapers, but it’s more complicated for magazines
While most people have lost the habit of buying a daily newspaper, preferring the immediacy of digital news, sales in the lean-back magazine market have been holding up...mostly. Peter Houston...
How servitization is helping build a sustainable business model at Writer’s Digest
Despite challenging print sales, Writer's Digest has built a strong online community, with almost half its revenue now coming from online education. Mary Hogarth...
Mr. Magazine Samir Husni on why magazines are new media
This week Dr Samir Husni, founder and director of the Magazine Innovation Center at the University of Mississippi’s School of Journalism and New Media, tells us why magazines are the ultimate...
There may be silver linings, but print’s long-term future still looks distinctly cloudy
Certain corners of the print market have had a better pandemic than anyone would have predicted, but for every story of screen-weary readers picking up a print subscription, there’s at...
