This week, Julio Bruno, CEO at Time Out Group talks about the brand reaching a milestone 50th birthday, the growth of their different revenue streams, and how they stay true to the Time Out brand across 315 cities. He also explains why the print magazine is still a vital part of the business, and how their unique approach to Time Out Markets is their biggest opportunity next year.
Continue reading “Time Out Group CEO Julio Bruno on growing diverse revenue streams”
This week, Sally Hampton, Consumer Magazines Publisher at DC Thomson talks about how she manages such a wide range of magazines, the biggest shifts she’s seen in print publishing, and a surprising new growth opportunity for niche Scottish titles. She also explains why she’s so optimistic about the future of magazine media.
Continue reading “DC Thomson’s Sally Hampton on why magazines have a bright future”
On this week’s episode, Bauer Xcel’s Director of content and audience development Ian Betteridge talks about drawing together the separate roles of editorial and data-driven audience development, how commercial needs drive content strategy and how he brings together the print and digital teams to make the many brands he oversees a success. He also tells the story behind ‘Betteridge’s Law’.
Continue reading “Bauer Xcel’s Ian Betteridge on leading a data-driven digital division”
According to Betteridge’s law, the answer to all headline questions is, of course, no. But the last few weeks have seen some stories about digital media organisations that have shaken the firm belief that digital can stand alone profitably with a bright future as print lies spluttering.
In a single week it emerged that Buzzfeed and Vice are going to miss their revenue targets, Mashable was sold for $50 million, and the resistance to the Duopoly is growing as Broadcasters, the FT’s Lionel Barber and the Guardian’s Kath Viner have all waded in.
These events all set the tone of this episode of the Media Voices podcast, dedicated entirely to this question of whether we’re witnessing the beginning of the end for digital media.
People have long been saying ‘print is dead’ but it is becoming clear that digital was dead from the start – at least as a sole revenue source – despite all the hope and all the resources that companies have been pouring into it.
This week, Stylist Magazine’s editor-in-chief Lisa Smosarski explains how the title has managed to grow its weekly circulation at a time when much of the industry is experiencing print decline.
In the news round-up the gang butt heads over the Guardian’s new £42 million Venture Capital fund, argue about The Wall Street Journal’s new social media guidelines and agree that BuzzFeed UK’s success is a good thing (mostly).
What we’re reading:
Subscribe to Media Voices on iTunes here or by searching for ‘Media Voices’ in your favourite podcast app.
In this week’s episode of Media Voices, Peter travels to Cape Town and interviews Deutsche Welle’s Esra Doğramacı, to find out how the German broadcaster is approaching digital video.
Continue reading “Deutsche Welle’s Esra Doğramacı on best practice for digital video”
