On this week’s episode of Media Voices, former PPA Scotland business manager Nikki Simpson introduces plans to launch The International Magazine Centre, a hub for publishers to promote magazine innovation and celebrate the industry’s past.
This week, magazine marketing agency Magnetic’s CEO Sue Todd speaks to us about their newly-launched ‘Pay Attention’ campaign, aiming to highlight the importance of quality attention to advertisers. She also talks about some of the educational issues around media buyers, the importance of evidence and research, and why she believes magazine media is undervalued.
This week, Julio Bruno, CEO at Time Out Group talks about the brand reaching a milestone 50th birthday, the growth of their different revenue streams, and how they stay true to the Time Out brand across 315 cities. He also explains why the print magazine is still a vital part of the business, and how their unique approach to Time Out Markets is their biggest opportunity next year.
This week, Sally Hampton, Consumer Magazines Publisher at DC Thomson talks about how she manages such a wide range of magazines, the biggest shifts she’s seen in print publishing, and a surprising new growth opportunity for niche Scottish titles. She also explains why she’s so optimistic about the future of magazine media.
On this week’s episode, Bauer Xcel’s Director of content and audience development Ian Betteridge talks about drawing together the separate roles of editorial and data-driven audience development, how commercial needs drive content strategy and how he brings together the print and digital teams to make the many brands he oversees a success. He also tells the story behind ‘Betteridge’s Law’.
According to Betteridge’s law, the answer to all headline questions is, of course, no. But the last few weeks have seen some stories about digital media organisations that have shaken the firm belief that digital can stand alone profitably with a bright future as print lies spluttering.
In a single week it emerged that Buzzfeed and Vice are going to miss their revenue targets, Mashable was sold for $50 million, and the resistance to the Duopoly is growing as Broadcasters, the FT’s Lionel Barber and the Guardian’s Kath Viner have all waded in.
These events all set the tone of this episode of the Media Voices podcast, dedicated entirely to this question of whether we’re witnessing the beginning of the end for digital media.
People have long been saying ‘print is dead’ but it is becoming clear that digital was dead from the start – at least as a sole revenue source – despite all the hope and all the resources that companies have been pouring into it.
In the news round-up the gang butt heads over the Guardian’s new £42 million Venture Capital fund, argue about The Wall Street Journal’s new social media guidelines and agree that BuzzFeed UK’s success is a good thing (mostly).
What we’re reading:
- ‘The war to sell you a mattress is an internet nightmare’, via Fast Company
- ‘Not a revolution (yet): Data journalism hasn’t changed that much in 4 years’, via Nieman Lab
- ‘De Correspondent” and the blueprint for a successful membership model’, via Monday Note
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