Analysis

‘We only succeed if publishers succeed’: How Flipboard is growing a platform that works for publishers

It was with some surprise that I read about the figures a few weeks ago revealing that Flipboard had taken fourth place, behind Google, Facebook and Twitter, for referral traffic to publishers, sliding just ahead of Google News. Even more surprising was how tight this race now was. It changes day by day, but today for example, Flipboard provides 1.9% of referral traffic, with Twitter at 1.8% and Google News at 1.7%.

Flipboard hasn’t been high up the priority list for publishers for a number of years now. But when I spoke to Claus Enevoldsen on this week’s episode of the podcast, he said that “This is the right time for Flipboard. We truly believe that our time has come.”

Continue reading “‘We only succeed if publishers succeed’: How Flipboard is growing a platform that works for publishers”