“If people become a subscriber to The Telegraph after clicking on a link in a newsletter, they’re 50% more likely to still be a subscriber a year later,” Head of Newsletters Maire Boneheim...
You Can Sell Anything Once, But How Do You Keep Readers Paying for Content?
Peter Houston explores the 'Four P's of Retention' in his latest article for Publishing Executive.
Though the UK’s vote to exit the EU and the election of Donald Trump may...