The UK’s largest regional publisher has hit a major milestone in its social strategy – but its Engagement Director Dan Russell explains that the ‘big number’ is far from the end of...
Reach Plc’s Dan Russell on achieving 4 million referrals from WhatsApp
On this week's episode of The Publisher Podcast we hear from Dan Russell, Reach Plc's Engagement Director (for short). Reach Plc achieved its best ever month for traffic in January, based in no...
56 million views in 2 years: How Which? crafts a TikTok strategy to appeal to consumers
Which?'s Hannah Ballantyne discusses how they approached launching on TikTok, the content that resonates with audiences there, and the value to the publication of having a presence on the...
Which?’s Hannah Ballantyne on the importance of social media for building trust and relevance
In this week's episode of The Publisher Podcast, we speak to Hannah Ballantyne, Senior Social Media Manager at Which?, a not-for-profit consumer-focused publication. Hannah contributed to a...
LADbible Group’s Jake Strong-Jones on the best use of social platforms
In this week's episode we hear from LADbible Group's Operations Lead Jake Strong-Jones on how the group's verticals make best use of social platforms. He works with teams across the business on...
Meta finalises its divorce from publishers as other platforms battle chaotic management
With Meta going all-in on the metaverse, Instagram relentlessly cloning TikTok and Twitter in chaos, the days of reliable social media publishing strategies are over. Esther Kezia Thorpe...
RocaNews CEO Max Towey on rebuilding the younger generation’s trust in news
This week we hear from Max Towey, Co-Founder and CEO at RocaNews. RocaNews is a start-up building a community around the news that lowers the blood pressure; they believe alarmist and partisan...
Special: Key findings from the Reuters Institute’s Digital News Report 2022
In this special episode of Media Voices, Chris, Peter and Esther comb through the Reuters Institute's Digital News Report 2022 to pick out the key findings for publishers. This year's report...
Do publishers need an exit strategy from social media?
We sometimes get readers responding to our daily newsletter with questions or asking us our thoughts on a particular issue. This question is from Mary Douglas, Head of Engagement at...
Video still an area of active investment for publishers, but it’s now substance over style
Despite the lack of industry-wide excitement, video continued to be a focus of investment for publishers in 2021. There are still benefits to using video well, particularly when tailored to...
Facebook’s obsession with youth is misplaced. The key to success is in their aging user base
Mark Zuckerberg’s announcement last week that he would be pivoting all Facebook’s future efforts to focus on the youth was tinged with panic at their aging user...
CMQ Media Founder & Analyst David Adeleke on the media scene in Nigeria and beyond
This week we hear from David Adeleke, Founder of CMQ Media and creator of the Communiqué newsletter analysing the intersection of the media, content ecosystem,...
Transcript: Kaya Yurieff, Reporter, The Information
Esther Kezia-Thorpe
Esther Kezia-Thorpe: So what do you do, and what is a creator?
Kaya Yurieff: So I write a newsletter Monday through...
Transcript: Bo Sacks, Publisher, Heard on the Web
Interviewer: Esther Kezia Thorpe
Esther Kezia Thorpe: How has your career grown over the years?
Bo Sacks: Serendipity has...
Transcript: Jack Woodcock, Creative Strategy Lead, Twitch
Interviewer: Chris Sutcliffe
Chris Sutcliffe: Could you tell me a little bit about yourself and what you do?
Jack Woodcock: My...
Transcript: Gina Tonic, Co-Founder, The Fat Zine
Interviewer: Peter Houston
Peter Houston: How did the Fat Zine come about?
Gina Tonic: So the Fat Zine was my pet idea, maybe a few years ago,...
Transcript: Reta Lee, Editor in Chief for Southeast Asia, Yahoo Lifestyle
Interviewer: Esther Kezia Thorpe
Esther Kezia Thorpe: How did you get started in journalism?
Reta Lee: Like many other...
LA Times Audience Engagement Editor Adriana Lacy on using archival content to contextualise current events
This week, we hear from Adriana Lacy, Audience Engagement Editor at the LA Times. She launched a dedicated Instagram account for the LA Times' archival photos late last year, so we talked about...
Boom saloon founder Rachel Arthur on democratising creativity
This week Peter braves the bright lights of Las Vegas to interview Rachel Arthur, founder of independent magazine boom saloon, about boom projects' mission to democratise creativity and support...
The Overtake editor Robyn Vinter on overcoming the biggest challenges in local news
On this week's episode of Media Voices, the founder and editor of The Overtake Robyn Vinter candidly takes us through the challenges and compromises involved in running a local news outlet. She...
BBC Producer Dr Chadden Hunter on using media to raise global awareness of conservation issues
On this week's episode we talk to Dr Chadden Hunter, who is a Director and Producer at the BBC Natural History Unit, and has worked on blockbuster nature programmes like Planet Earth II, Frozen...
How PinkNews went from side hustle to LGBTQ+ social phenomenon
You don’t have to search hard to find a reason to cheer PinkNews’ success. Its campaigning journalism, born out of the campaign for marriage equality, has demonstrably helped LGBTQ+ people in...
Trint founder Jeff Kofman on why journalists should be entrepreneurs
This week we hear from Jeff Kofman, founder and CEO of Trint, about the dark abyss of transcription, whether Google and Facebook are serious about funding journalism, and the good, the bad, and...
Mic’s Cory Haik on millennial loyalty, meaningful storytelling and the importance of deliberate distribution
This week, Mic's Publisher Cory Haik talks to us about surviving as a video-first publisher in a platform world, how they retain a loyal and engaged millennial audience, and why she's not giving...
Facebook WTF?
In this special episode of Media Voices, the team rattle through some news before doing a deep-dive into the realities of Facebook killing the news industry (again).
Peter, Esther and Chris...
Journalism lecturer Adam Tinworth on the tragedy of platform dependency
This week, visiting lecturer in digital journalism at City University Adam Tinworth takes us through the history of platform dependence. We look at the rise of the intermediary, the tragic loss of...
Is digital dying?
According to Betteridge's law, the answer to all headline questions is, of course, no. But the last few weeks have seen some stories about digital media organisations that have shaken the firm...
Dennis Executive Director Kerin O’Connor on The Week’s enduring appeal
This week, publisher of The Week Kerin O'Connor takes us through the reasons behind the magazine's continued success on the newsstand, and how it encourages a relationship between it and its...
Stylist Magazine’s editor-in-chief Lisa Smosarski on its circulation success
This week, Stylist Magazine's editor-in-chief Lisa Smosarski explains how the title has managed to grow its weekly circulation at a time when much of the industry is experiencing print...
University of Oregon’s Damian Radcliffe on local journalism in the Pacific Northwest
In this week's episode, the University of Oregon's Carolyn S. Chambers professor in journalism Damian Radcliffe takes us through his latest report into local journalism in the Pacific...