The pandemic years saw a number of high-profile journalists leave publications to launch their own newsletters. Although lockdowns were credited as a driving...
How The Telegraph is harnessing newsletters for community development and retention
“If people become a subscriber to The Telegraph after clicking on a link in a newsletter, they’re 50% more likely to still be a subscriber a year later,” Head of Newsletters Maire Boneheim...
The year retention became paramount for subscription and membership publishers
For our latest season of the Media Voices Podcast, kindly sponsored by Poool, we’ll be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from...
A tale of three publishers: UK daily news brands eye a more stable future
After decades of disruption and painful digital transformation, the UK’s ‘quality’ daily news publishers - once called broadsheets - seem to have finally...
Powerful engagement and revenue drivers, newsletters are at the centre of the fight for publisher influence
Email newsletters have taken a central role in the battle between upstart platforms, individual creators, and long-established media brands fighting to secure audience loyalty. Peter Houston...
MEL magazine Editor in Chief Josh Schollmeyer on changing the conversation around men’s magazines
This episode Josh Schollmeyer, co-Founder & Editor-in-Chief of online men’s magazine MEL, takes us through working at the legacy print behemoth Playboy, why that convinced him men’s...
Lessons in reducing churn from some of the world’s biggest publishers
Chris Sutcliffe explores strategies global publishers are employing to reduce churn in his latest piece for What's New in Publishing.
The era of untrammelled growth in digital...
You Can Sell Anything Once, But How Do You Keep Readers Paying for Content?
Peter Houston explores the 'Four P's of Retention' in his latest article for Publishing Executive.
Though the UK’s vote to exit the EU and the election of Donald Trump may...
If Paid Content is the New Hope, How Do We Convert Free Readers to Paying Ones?
Peter Houston looks at what will convert an audience from free to paid in his latest article for Publishing Executive
So we’re agreed? Reader revenue is the way to go. We’re...
The Times and Sunday Times’ Alan Hunter on achieving a major digital subscription milestone
This week, Esther talks to the The Times and Sunday Times' Head of Digital Alan Hunter about how they met their milestone of 500,000 digital subscribers, why their paywall persistence has paid...
PressPad founder Olivia Crellin on the need for diversity in journalism
In this week's episode of Media Voices, PressPad founder and BBC journalist Olivia Crellin explains how PressPad aims to diversify the media by removing one of the main financial obstacles to...