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April 30, 2024

“The risk of losing people in the newsletter world has declined:” What happened to The Atlantic’s newsletters for subscribers scheme

The pandemic years saw a number of high-profile journalists leave publications to launch their own newsletters. Although lockdowns were credited as a driving...

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April 9, 2024

How The Telegraph is harnessing newsletters for community development and retention

“If people become a subscriber to The Telegraph after clicking on a link in a newsletter, they’re 50% more likely to still be a subscriber a year later,” Head of Newsletters Maire Boneheim...

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October 17, 2022

The year retention became paramount for subscription and membership publishers

For our latest season of the Media Voices Podcast, kindly sponsored by Poool, we’ll be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from...

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August 3, 2022

A tale of three publishers: UK daily news brands eye a more stable future

After decades of disruption and painful digital transformation, the UK’s ‘quality’ daily news publishers - once called broadsheets - seem to have finally...

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December 6, 2021

Powerful engagement and revenue drivers, newsletters are at the centre of the fight for publisher influence

Email newsletters have taken a central role in the battle between upstart platforms, individual creators, and long-established media brands fighting to secure audience loyalty. Peter Houston...

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September 14, 2020

MEL magazine Editor in Chief Josh Schollmeyer on changing the conversation around men’s magazines

This episode Josh Schollmeyer, co-Founder & Editor-in-Chief of online men’s magazine MEL, takes us through working at the legacy print behemoth Playboy, why that convinced him men’s...

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September 22, 2018

Lessons in reducing churn from some of the world’s biggest publishers

Chris Sutcliffe explores strategies global publishers are employing to reduce churn in his latest piece for What's New in Publishing.

The era of untrammelled growth in digital...

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August 29, 2018

You Can Sell Anything Once, But How Do You Keep Readers Paying for Content?

Peter Houston explores the 'Four P's of Retention' in his latest article for Publishing Executive.

Though the UK’s vote to exit the EU and the election of Donald Trump may...

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August 9, 2018

If Paid Content is the New Hope, How Do We Convert Free Readers to Paying Ones?

Peter Houston looks at what will convert an audience from free to paid in his latest article for Publishing Executive

So we’re agreed? Reader revenue is the way to go. We’re...

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July 30, 2018

The Times and Sunday Times’ Alan Hunter on achieving a major digital subscription milestone

This week, Esther talks to the The Times and Sunday Times' Head of Digital Alan Hunter about how they met their milestone of 500,000 digital subscribers, why their paywall persistence has paid...

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May 7, 2018

PressPad founder Olivia Crellin on the need for diversity in journalism

In this week's episode of Media Voices, PressPad founder and BBC journalist Olivia Crellin explains how PressPad aims to diversify the media by removing one of the main financial obstacles to...

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The Publisher Newsletter

A weekly profile of the people and products powering publishing’s future, by the Media Voices team. Subscribe below, or read it here first…

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More Media Voices

  • Why The Economist is making its podcasts and newsletters more personal
  • How publishers are using apps to deepen engagement and improve retention
  • Flashes & Flames merger with Media Voices: Plans for new media information services and events
  • 5 trends from this year’s Publisher Podcast and Newsletter Shortlists
  • Media Briefs: Bridged Media’s Maanas Mediratta on why ROI is increasingly important in AI
  • Shortlist announcement for the Publisher Newsletter Awards 2025
  • What makes membership models successful for publishers? Tips from Memberful
  • Building recurring revenue and audience connections: in conversation with Memberful’s Jen Matichuk

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