Danish news start-up Zetland’s ‘user needs’ approach led them to identify the importance of audio early on. CEO Tav Klitgaard describes how audio has gone from being a test to one of the...
Introducing memberships to Hearst’s iconic magazine portfolio: “There’s no one-size-fits-all,” says Katie Vanneck Smith
Hearst UK CEO Katie Vanneck Smith talks about communicating membership benefits, putting brands at the heart of the proposition and the importance of publishing teams in making magazine...
The Telegraph’s Maire Bonheim and David Alexander on newsletters for different business goals
This week we speak to The Telegraph’s Head of Newsletters Maire Bonheim, and Deputy Head of Newsletters David Alexander, about the publisher's newsletter portfolio. We talk about why The...
Motor Sport Magazine’s Zamir Walimohamed on making subscriptions work
On this week’s episode of the podcast we take a deep dive into the subscription trends of the past year. To get insight from someone who’s had experience in subscription management, we spoke...
The last 12 months in subscriptions: publishers work to prove value
2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve....
The year retention became paramount for subscription and membership publishers
For our latest season of the Media Voices Podcast, kindly sponsored by Poool, we’ll be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from...
As the New York Times soars, The Washington Post appears to be losing momentum
Since Jeff Bezos’ $250 million buyout of The Washington Post in 2013, the publisher’s fortunes have turned around. In recent years it has been seen - alongside the New York Times - as a poster...
BehanBox Founder Bhanupriya Rao on telling the stories of women and gender diverse people in India
This episode we hear from Bhanupriya Rao, Founder of BehanBox, an Indian publication whose mission is to centre voices of women and gender diverse people through evidence and data-driven...
Toolkits Co-Founder Jack Marshall on what’s next for subscriptions
This week we spoke to Jack Marshall, Co-Founder of Toolkits, a business information and consulting company focused on subscription publishing. We talked about his past life as a media reporter at...
President and GM of Consumer at Yahoo Joanna Lambert on adapting to a changing media landscape
This week we hear from President and GM of Consumer at Yahoo Joanna Lambert. She talks about the changes at Yahoo over the last few years and how Covid forced them...
Conversations transcript: The next steps for publisher email
Chris Sutcliffe: Over the past few years, we've seen the renaissance of email, as publishers and brands have rediscovered the benefits of that direct relationship with audiences....
Special: Highlights from Media Moments 2021
This special episode of Media Voices includes the audio of our launch presentation for the Media Moments 2021 report. Chris, Peter and Esther each outline which media moment of the year they found...
Transcript: Tara Lajumoke, MD, FT Strategies
Esther Kezia-Thorpe
Esther Kezia-Thorpe: What has the company been focused on in the two years since its launch?
Tara...
FT Strategies MD Tara Lajumoke on building a robust playbook for subscription businesses
This week we hear from Tara Lajumoke, Managing Director of FT Strategies, the Financial Times' consulting firm. We discussed how FT Strategies fits into the FT's wider goals, what her role...
Transcript: Duncan Tickell, Chief Revenue Officer, Immediate Media
Esther Kezia-Thorpe
Esther Kezia Thorpe: How did the role of Chief Revenue Officer come about last year?
Duncan Tickell: First and foremost, it...
Immediate Media Chief Revenue Officer Duncan Tickell on strengthening brands post-pandemic
This week for our 200th episode, we hear from Duncan Tickell, Chief Revenue Officer at Immediate Media. He talks about why he rejoined Immediate and what his focus is now with diversification, how...
Transcript: Joshi Herrmann, Founder, The Manchester Mill
Chris Sutcliffe
Chris Sutcliffe: Where did the problems in local journalism start?
Josh Hermann: Yeah, that's a good question....
“We jumped from 2020 to 2023 in a weekend:” Bauer UK CEO Chris Duncan on building subscriptions through a crisis
A revenue drop of 80% and staff scattered to the four winds isn’t what you want to be dealing with in your first week at a new company. But this is the situation...
Transcript: Chris Duncan, CEO, Bauer
Interviewer: Esther Kezia Thorpe
Esther Kezia Thorpe: What was it like joining and having to steer the company just as lockdown hit?
Chris...
Bauer CEO Chris Duncan on leading a magazine business through lockdown
This week, we hear from Chris Duncan, CEO of UK Publishing at Bauer Media Group. He joined the company just a few weeks after last year's lockdown, so he talks about what it's been like leading...
Transcript: Jo Holdaway, Digital News & Media Chief Data and Marketing Officer, The Independent
Interviewer: Esther Kezia Thorpe
Esther Kezia Thorpe: Can you tell me about your career background up to this point?
Jo Holdaway: I've got a...
“We knew there was a rabid group of readers:” 9 months after launching, Defector nears 40k subscribers
“Stick to sports”. An edict that caused a mass editorial exit from G/O Media-owned Deadspin toward the end of 2019. Just a few months later, several of these writers had come together to form...
Transcript: Jasper Wang, VP of Revenue & Operations, Defector
Interviewer: Chris Sutcliffe
Chris Sutcliffe: What is Defector?
Jasper Wang: So Defector is a sports blog and media company. We launched in...
Defector VP of Revenue & Operations Jasper Wang on growing an employee-owned newsbrand
This week we hear from Jasper Wang, VP of Revenue & Operations for Defector Media. Defector was formed after a mass staff exodus from former GO Media property...
Transcript: Robbie Kellman Baxter, Author, The Membership Economy
Interviewer: Peter Houston
Peter Houston: What's your career been like so far?
Robbie Kellman Baxter: I've been focused on...
The Membership Economy author Robbie Kellman Baxter on developing compelling direct-to-consumer offers
In this week's episode we hear from Robbie Kellman Baxter, an author and consultant with over twenty years of experience in subscription pricing, digital community, and freemium. Robbie started...
Transcript: Jack Woodcock, Creative Strategy Lead, Twitch
Interviewer: Chris Sutcliffe
Chris Sutcliffe: Could you tell me a little bit about yourself and what you do?
Jack Woodcock: My...
Transcript: Paul Cheal, CEO, Big Issue
Interviewer: Peter Houston
Peter Houston: How did you start out in media?
Paul Cheal: My story in media started after I came out of university....
Wareable.com’s James Stables on surviving a catastrophic loss of search traffic
This week James Stables, Founder and Co-CEO of tech recommendation sites Wareable.com and The Ambient, discusses the meteoric rise of the business, unknown SEO problems, and the precarious nature...
The Delicate Rébellion founder Hannah Taylor on supporting her community’s creative passions
In this week's episode Hannah Taylor, editor and founder for The Delicate Rébellion, tells us about her print magazine showcasing the work of independent female creatives, the community that has...