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Subscriptions

March 11, 2025

Why human-first audio is pivotal to Zetland’s subscription success

Danish news start-up Zetland’s ‘user needs’ approach led them to identify the importance of audio early on. CEO Tav Klitgaard describes how audio has gone from being a test to one of the...

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February 4, 2025

Introducing memberships to Hearst’s iconic magazine portfolio: “There’s no one-size-fits-all,” says Katie Vanneck Smith

Hearst UK CEO Katie Vanneck Smith talks about communicating membership benefits, putting brands at the heart of the proposition and the importance of publishing teams in making magazine...

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April 2, 2024

The Telegraph’s Maire Bonheim and David Alexander on newsletters for different business goals

This week we speak to The Telegraph’s Head of Newsletters Maire Bonheim, and Deputy Head of Newsletters David Alexander, about the publisher's newsletter portfolio. We talk about why The...

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November 6, 2023

Motor Sport Magazine’s Zamir Walimohamed on making subscriptions work

On this week’s episode of the podcast we take a deep dive into the subscription trends of the past year. To get insight from someone who’s had experience in subscription management, we spoke...

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January 6, 2023

The last 12 months in subscriptions: publishers work to prove value

2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve....

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October 17, 2022

The year retention became paramount for subscription and membership publishers

For our latest season of the Media Voices Podcast, kindly sponsored by Poool, we’ll be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from...

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July 5, 2022

As the New York Times soars, The Washington Post appears to be losing momentum

Since Jeff Bezos’ $250 million buyout of The Washington Post in 2013, the publisher’s fortunes have turned around. In recent years it has been seen - alongside the New York Times - as a poster...

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May 30, 2022

BehanBox Founder Bhanupriya Rao on telling the stories of women and gender diverse people in India

This episode we hear from Bhanupriya Rao, Founder of BehanBox, an Indian publication whose mission is to centre voices of women and gender diverse people through evidence and data-driven...

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May 16, 2022

Toolkits Co-Founder Jack Marshall on what’s next for subscriptions

This week we spoke to Jack Marshall, Co-Founder of Toolkits, a business information and consulting company focused on subscription publishing. We talked about his past life as a media reporter at...

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April 4, 2022

President and GM of Consumer at Yahoo Joanna Lambert on adapting to a changing media landscape

This week we hear from President and GM of Consumer at Yahoo Joanna Lambert. She talks about the changes at Yahoo over the last few years and how Covid forced them...

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March 20, 2022

Conversations transcript: The next steps for publisher email

Chris Sutcliffe: Over the past few years, we've seen the renaissance of email, as publishers and brands have rediscovered the benefits of that direct relationship with audiences....

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December 6, 2021

Special: Highlights from Media Moments 2021

This special episode of Media Voices includes the audio of our launch presentation for the Media Moments 2021 report. Chris, Peter and Esther each outline which media moment of the year they found...

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November 24, 2021

Transcript: Tara Lajumoke, MD, FT Strategies

Esther Kezia-Thorpe


Esther Kezia-Thorpe: What has the company been focused on in the two years since its launch?

Tara...

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November 22, 2021

FT Strategies MD Tara Lajumoke on building a robust playbook for subscription businesses

This week we hear from Tara Lajumoke, Managing Director of FT Strategies, the Financial Times' consulting firm. We discussed how FT Strategies fits into the FT's wider goals, what her role...

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October 18, 2021

Transcript: Duncan Tickell, Chief Revenue Officer, Immediate Media

Esther Kezia-Thorpe

Esther Kezia Thorpe: How did the role of Chief Revenue Officer come about last year?

Duncan Tickell: First and foremost, it...

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October 18, 2021

Immediate Media Chief Revenue Officer Duncan Tickell on strengthening brands post-pandemic

This week for our 200th episode, we hear from Duncan Tickell, Chief Revenue Officer at Immediate Media. He talks about why he rejoined Immediate and what his focus is now with diversification, how...

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September 27, 2021

Transcript: Joshi Herrmann, Founder, The Manchester Mill

Chris Sutcliffe

Chris Sutcliffe: Where did the problems in local journalism start?

Josh Hermann: Yeah, that's a good question....

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August 26, 2021

“We jumped from 2020 to 2023 in a weekend:” Bauer UK CEO Chris Duncan on building subscriptions through a crisis

A revenue drop of 80% and staff scattered to the four winds isn’t what you want to be dealing with in your first week at a new company. But this is the situation...

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July 7, 2021

Transcript: Chris Duncan, CEO, Bauer

Interviewer: Esther Kezia Thorpe

Esther Kezia Thorpe: What was it like joining and having to steer the company just as lockdown hit?

Chris...

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July 5, 2021

Bauer CEO Chris Duncan on leading a magazine business through lockdown

This week, we hear from Chris Duncan, CEO of UK Publishing at Bauer Media Group. He joined the company just a few weeks after last year's lockdown, so he talks about what it's been like leading...

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July 2, 2021

Transcript: Jo Holdaway, Digital News & Media Chief Data and Marketing Officer, The Independent

Interviewer: Esther Kezia Thorpe

Esther Kezia Thorpe: Can you tell me about your career background up to this point?

Jo Holdaway: I've got a...

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June 30, 2021

“We knew there was a rabid group of readers:” 9 months after launching, Defector nears 40k subscribers

“Stick to sports”. An edict that caused a mass editorial exit from G/O Media-owned Deadspin toward the end of 2019. Just a few months later, several of these writers had come together to form...

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June 23, 2021

Transcript: Jasper Wang, VP of Revenue & Operations, Defector

Interviewer: Chris Sutcliffe

Chris Sutcliffe: What is Defector?

Jasper Wang: So Defector is a sports blog and media company. We launched in...

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June 21, 2021

Defector VP of Revenue & Operations Jasper Wang on growing an employee-owned newsbrand

This week we hear from Jasper Wang, VP of Revenue & Operations for Defector Media. Defector was formed after a mass staff exodus from former GO Media property...

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June 2, 2021

Transcript: Robbie Kellman Baxter, Author, The Membership Economy

Interviewer: Peter Houston

Peter Houston: What's your career been like so far?

Robbie Kellman Baxter: I've been focused on...

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May 31, 2021

The Membership Economy author Robbie Kellman Baxter on developing compelling direct-to-consumer offers

In this week's episode we hear from Robbie Kellman Baxter, an author and consultant with over twenty years of experience in subscription pricing, digital community, and freemium. Robbie started...

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May 6, 2021

Transcript: Jack Woodcock, Creative Strategy Lead, Twitch

Interviewer: Chris Sutcliffe

Chris Sutcliffe: Could you tell me a little bit about yourself and what you do?

Jack Woodcock: My...

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March 15, 2021

Transcript: Paul Cheal, CEO, Big Issue

Interviewer: Peter Houston

Peter Houston: How did you start out in media?

Paul Cheal: My story in media started after I came out of university....

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March 8, 2021

Wareable.com’s James Stables on surviving a catastrophic loss of search traffic

This week James Stables, Founder and Co-CEO of tech recommendation sites Wareable.com and The Ambient, discusses the meteoric rise of the business, unknown SEO problems, and the precarious nature...

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March 1, 2021

The Delicate Rébellion founder Hannah Taylor on supporting her community’s creative passions

In this week's episode Hannah Taylor, editor and founder for The Delicate Rébellion, tells us about her print magazine showcasing the work of independent female creatives, the community that has...

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