One year ago, The Economist took a leap of faith and moved all their podcasts (bar one) behind a paywall. It’s paid off, with the publisher saying they have retained 80% of listeners....
The Economist’s Nada Arnot on why publishers should be running more brand campaigns
On this week's episode of Media Voices we hear from The Economist's Executive Vice President of Marketing Nada Arnot. Marketing isn't something we talk about a lot on the podcast, but as Arnot...
Why ad-light, subscriber-focused weekly print titles are thriving
The stereotypical print magazine is jam-packed with advertising. September issues of fashion magazines in particular used to measure their success by...
Transcript: Tom Standage, Deputy Editor, The Economist
Interviewer: Chris Sutcliffe
Tom Standage: One of the many hats I wear at The Economist is to look after our future gazing products, and our...
The Economist’s Deputy Editor Tom Standage on why newspapers should predict the future
As well as its flagship paper, The Economist also publishes future-gazing issues looking at what to expect the next year and even further into the future. This week Tom Standage, its Deputy Editor...
Beano Digital Network Head of Editorial Lydia Mossahebi on bringing the comic to life online
This week, Lydia Mossahebi, Head of Editorial for the Beano Digital Network, talks to us about how they bring the essence of the comic to life online. We discuss the role of data and the 'Beano...
Is digital dying?
According to Betteridge's law, the answer to all headline questions is, of course, no. But the last few weeks have seen some stories about digital media organisations that have shaken the firm...