“If people become a subscriber to The Telegraph after clicking on a link in a newsletter, they’re 50% more likely to still be a subscriber a year later,” Head of Newsletters Maire Boneheim...
The Telegraph’s Maire Bonheim and David Alexander on newsletters for different business goals
This week we speak to The Telegraph’s Head of Newsletters Maire Bonheim, and Deputy Head of Newsletters David Alexander, about the publisher's newsletter portfolio. We talk about why The...
How four publishers are using podcasts to enhance their brands
Launching a podcast can be an intimidating prospect for publishers. Editorial resources, concepts and marketing strategies all need to be carefully thought through...
A tale of three publishers: UK daily news brands eye a more stable future
After decades of disruption and painful digital transformation, the UK’s ‘quality’ daily news publishers - once called broadsheets - seem to have finally...
Lessons from award-winning podcasts: The Telegraph’s Theodora Louloudis
The winner of the Publisher Podcast Hero of the Year award in 2021's Publisher Podcast Awards was Theodora Louloudis, Head of Audio at The Telegraph. She was praised for the exceptional work...
Powerful engagement and revenue drivers, newsletters are at the centre of the fight for publisher influence
Email newsletters have taken a central role in the battle between upstart platforms, individual creators, and long-established media brands fighting to secure audience loyalty. Peter Houston...
The Telegraph Podcast Editor Theodora Louloudis on podcasting’s role in growing subscriptions
This week we hear from Theodora Louloudis, Podcast Editor for the Telegraph. With a growing podcast portfolio, we spoke about her job in an expanding team, growth in the Telegraph’s podcast...
Reuters Institute for the Study of Journalism’s Nic Newman on news podcasting
This week, media analyst Nic Newman takes us through the findings of his report into News Podcasts and the Opportunities for Publishers for the Reuters Institute for the Study of Journalism, which...
DC Thomson’s Sally Hampton on why magazines have a bright future
This week, Sally Hampton, Consumer Magazines Publisher at DC Thomson talks about how she manages such a wide range of magazines, the biggest shifts she's seen in print publishing, and a surprising...
The Telegraph’s Director of Product Cat Wildman on navigating tech trends and platforms
On this week's episode, Cat Wildman, Director of Product at The Telegraph talks about the skills needed to be a successful product manager, how to decide which tech trends to get on board with,...