This week, we hear from Jo Holdaway, Chief Data and Marketing Officer at Independent Digital News & Media - home of The Independent and The Evening Standard. She talks about what sort of data...
The Membership Economy author Robbie Kellman Baxter on developing compelling direct-to-consumer offers
In this week's episode we hear from Robbie Kellman Baxter, an author and consultant with over twenty years of experience in subscription pricing, digital community, and freemium. Robbie started...
Publishers prepare for triple threat to ad revenues from platforms, keyword blocking and Covid-19
Covid-19’s impact on advertising was swift and merciless. But many publishers were in a strong position to weather the storm, having reduced reliance on ads as a primary revenue stream....
Conversations transcript: The value of the open internet to advertisers
This special Conversations episode of Media Voices discusses the importance of an open web to advertisers, the realities of our new cookie-less world and how identity solutions add value...
Reach PLC’s Terry Hornsby discusses the value of the open internet to advertisers with Lotame’s Chris Hogg
Over the past two years publishers have rightly been shouting about the power of their first party data. Understandably, that’s led to many becoming protective of the data that underpins this...