Covid-19’s impact on advertising was swift and merciless. But many publishers were in a strong position to weather the storm, having reduced reliance on ads as a primary revenue stream....
Conversations transcript: The value of the open internet to advertisers
This special Conversations episode of Media Voices discusses the importance of an open web to advertisers, the realities of our new cookie-less world and how identity solutions add value...
Reach PLC’s Terry Hornsby discusses the value of the open internet to advertisers with Lotame’s Chris Hogg
Over the past two years publishers have rightly been shouting about the power of their first party data. Understandably, that’s led to many becoming protective of the data that underpins this...