The UK’s largest regional publisher has hit a major milestone in its social strategy – but its Engagement Director Dan Russell explains that the ‘big number’ is far from the end of...
56 million views in 2 years: How Which? crafts a TikTok strategy to appeal to consumers
Which?'s Hannah Ballantyne discusses how they approached launching on TikTok, the content that resonates with audiences there, and the value to the publication of having a presence on the...
Which?’s Hannah Ballantyne on the importance of social media for building trust and relevance
In this week's episode of The Publisher Podcast, we speak to Hannah Ballantyne, Senior Social Media Manager at Which?, a not-for-profit consumer-focused publication. Hannah contributed to a...
LADbible Group’s Jake Strong-Jones on the best use of social platforms
In this week's episode we hear from LADbible Group's Operations Lead Jake Strong-Jones on how the group's verticals make best use of social platforms. He works with teams across the business on...
Meta finalises its divorce from publishers as other platforms battle chaotic management
With Meta going all-in on the metaverse, Instagram relentlessly cloning TikTok and Twitter in chaos, the days of reliable social media publishing strategies are over. Esther Kezia Thorpe...
Beyond the Twitter chaos, platforms and publishers re-evaluate their relationship
For our latest season of the Media Voices Podcast, kindly sponsored by Poool, we’ll be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from podcasts...
Video still an area of active investment for publishers, but it’s now substance over style
Despite the lack of industry-wide excitement, video continued to be a focus of investment for publishers in 2021. There are still benefits to using video well, particularly when tailored to...
Facebook’s obsession with youth is misplaced. The key to success is in their aging user base
Mark Zuckerberg’s announcement last week that he would be pivoting all Facebook’s future efforts to focus on the youth was tinged with panic at their aging user...
Black Ballad Co-Founder and CEO Tobi Oredein on growing a membership-driven media business
This week, we hear from Tobi Oredein, Co-Founder and CEO of Black Ballad, a UK-based lifestyle platform for Black British women. She talks about what drove her to found the site, why they decided...
VICE Executive Editor Dory Carr-Harris on building and evolving quality editorial
This week, VICE's Executive Editor Dory Carr-Harris talks to us about the importance of knowing what resonates with your audience, from high-quality astrology content to bringing a food brand to...
The Guardian’s Chief Revenue Officer Hamish Nicklin on sustainable journalism and fair advertising
On this week's episode of Media Voices, the Guardian's Chief Revenue Officer Hamish Nicklin takes us through the newspaper's journey to profit through membership and contributions, the...