This week, Claus Enevoldsen, Head of Growth for news aggregation platform Flipboard, talks about being a technology company with media values, how their human-led algorithms work to surface quality content, and why now is the perfect time for a platform like Flipboard. He also dives into the reasons behind their rise in both users and referral traffic over the past year.
Tag: Video
Twitch, Facebook, YouTube and the future of Interactive Video
Chris Sutcliffe explores the future of interactive video for What’s New in Publishing
With the huge amounts of investment into digital video over the past few years, from all corners of the media industry, the question on everyone’s lips is “what is the future of interactive video?” We’ve seen everything from the famous stunts of people watching puddles and watermelons to the rapid rise and disappearance of circular video on Snapchat. But the real future of the medium is likely to be something that has been quietly growing for the past few years, and to which huge brands and publishers are slowly waking: Twitch.
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Mic’s Cory Haik on millennial loyalty, meaningful storytelling and the importance of deliberate distribution
This week, Mic’s Publisher Cory Haik talks to us about surviving as a video-first publisher in a platform world, how they retain a loyal and engaged millennial audience, and why she’s not giving up on platform publishing as a sustainable option.
Media’s hopes and dreams for 2018
It’s safe to say that 2017 was a bit of a bumpy year for media organisations. From mass job cuts, ill-advised pivots and a growing outcry against the burgeoning duopoly, there’s no sign of the wave of digital disruption easing up on the industry.
In our bumper end-of-year special, we chewed over many of the issues that the past year has thrown up, interspersed with contributions from some of our past guests.
Rather than concoct yet another list of media predictions for 2018, we decided instead to ask some of the experts that have appeared on the podcast what they hope 2018 holds for the industry. All the responses below are included in the episode – give it a listen if you want to hear more about what each guest thought about the year gone by and what their own personal priorities are for 2018.
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The Reuters Institute’s Nic Newman on bias, bullshit and lies in the news
In this week’s episode Nic Newman, Visiting Fellow at the Reuters Institute for the Study of Journalism, takes us through his and Dr. Richard Fletcher’s latest report, entitled ‘Bias, Bullshit and Lies: Audience Perspectives on Low Trust in the Media’.
In the news round-up, Peter and Esther discuss the pivot FROM video, BuzzFeed’s e-commerce proposition, and YouTube’s plans to eat the music industry. They begin with fully 30 seconds of snow puns.
We’re reading:
- ‘You have to love the complexities’: Publishers confront challenges in growing events, via Digiday
- The decade of display that wasn’t, via Medium
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Is digital dying?
According to Betteridge’s law, the answer to all headline questions is, of course, no. But the last few weeks have seen some stories about digital media organisations that have shaken the firm belief that digital can stand alone profitably with a bright future as print lies spluttering.
In a single week it emerged that Buzzfeed and Vice are going to miss their revenue targets, Mashable was sold for $50 million, and the resistance to the Duopoly is growing as Broadcasters, the FT’s Lionel Barber and the Guardian’s Kath Viner have all waded in.
These events all set the tone of this episode of the Media Voices podcast, dedicated entirely to this question of whether we’re witnessing the beginning of the end for digital media.
People have long been saying ‘print is dead’ but it is becoming clear that digital was dead from the start – at least as a sole revenue source – despite all the hope and all the resources that companies have been pouring into it.
FIPP CEO James Hewes on international lessons for media owners
In this week’s episode of Media Voices, Peter speaks to CEO of FIPP James Hewes to discuss its upcoming congress and the lessons learned through watching other titles from round the world.
In the news round-up the team discusses the backlash against a pivot to video and the decision by a UK cycle retailer to stop advertising with the right-wing tabloids. Chris, Esther and Peter accidentally make it through a whole episode without mentioning Trump.
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Deutsche Welle’s Esra Doğramacı on best practice for digital video
In this week’s episode of Media Voices, Peter travels to Cape Town and interviews Deutsche Welle’s Esra Doğramacı, to find out how the German broadcaster is approaching digital video.
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