This week we hear from Rafat Ali, co-founder and CEO of boutique travel publisher Skift. We spoke about what connects the dots between paid content, travel, dining and wellness, his belief in trendlines not headlines, his long-term aspirations for Skift vs short-term VC plays, and why he wants to be useless to his business.
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The women’s magazine ABCs are rarely a pleasant read for magazine aficionados. But one magazine stands out from the rest as having shown consistent circulation growth, as well as managing to increase its revenue for the sixth consecutive year.
We spoke to Women’s Health editor in chief Claire Sanderson on the podcast this week about some of the reasons behind the magazine’s growth, at a time when similar titles are seeing double-digit falls in circulation, and a few have folded entirely.
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This week, Claire Sanderson, the editor in chief of Women’s Health (UK) talks about the magazine’s circulation growth, why they love working with influencers, and how mental health has become such a vital part of overall wellness. She also explains how integrating the print and digital teams helps them to drive audiences between both platforms, and why VR will be a huge part of health and fitness in the future.
Continue reading “Women’s Health editor in chief Claire Sanderson on defying circulation trends”
