Analysis

How Women’s Health is defying circulation decline in women’s magazines

The women’s magazine ABCs are rarely a pleasant read for magazine aficionados. But one magazine stands out from the rest as having shown consistent circulation growth, as well as managing to increase its revenue for the sixth consecutive year.

We spoke to Women’s Health editor in chief Claire Sanderson on the podcast this week about some of the reasons behind the magazine’s growth, at a time when similar titles are seeing double-digit falls in circulation, and a few have folded entirely.

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Business models, Editorial content, Podcasts, Publications, Publishers, Strategy

Stylist Magazine’s editor-in-chief Lisa Smosarski on its circulation success

This week, Stylist Magazine’s editor-in-chief Lisa Smosarski explains how the title has managed to grow its weekly circulation at a time when much of the industry is experiencing print decline.

In the news round-up the gang butt heads over the Guardian’s new £42 million Venture Capital fund, argue about The Wall Street Journal’s new social media guidelines and agree that BuzzFeed UK’s success is a good thing (mostly).

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