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Zetland

March 11, 2025

Why human-first audio is pivotal to Zetland’s subscription success

Danish news start-up Zetland’s ‘user needs’ approach led them to identify the importance of audio early on. CEO Tav Klitgaard describes how audio has gone from being a test to one of the...

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  • Why human-first audio is pivotal to Zetland’s subscription success
  • Zetland’s Tav Klitgaard on designing news products that younger people will pay for
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