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Our friends over at Poool have launched a festival for their B2B publication The Audiencers. It’s got a fab line-up of sessions and speakers (including our very own Peter Houston on making newsletters valuable) – check out the agenda here.
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A slightly unusual pick of article to start the morning, but it got me thinking so bear with! There are a lot of parallels between the ad industry and publishing in what Maarten has written here.
Talking about commentator Brian Jacobs, he emphasises that “We need critical voices like his. We need voices that can remind us of what is important in our industry. We need voices that cannot just remind us, but explain to us what some of the things are we have lost over time. And why that matters.”
There’s a balance to be struck here. Some publishers have struggled with resistance to change which has severely hampered their efforts to keep up with the shift to digital. But there’s something to be said for critical voices of experience as well who will tell it like it is; something we wanted to really focus on in our latest Big Noises podcast season.
Talking of old curmudgeons (only joking!), here’s Peter’s latest column for the International Magazine Centre, looking at what Edward Enninful’s sideways move at Conde Nast means for DE&I. Enninful certainly racked up an impressive list of firsts at the helm of Vogue, but what matters now is who replaces him.
I count 8 funding opportunities in this article, so even better! Fran de Fazio has pulled together a list of programmes, foundations and bursaries for aspiring journalists to help them get started in the business.
What I love about this is rather than speculating about what would make Gen Z engage with news, the team actually hired a bunch of 16-19 year olds to design some experiences. I especially liked the ‘It’s Time’ news service which optimises to deliver the news in as little time as possible, with the service ‘self-destructing’ after 30 minutes.
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