Good morning! Today’s newsletter is brought to you by Esther.
We’re really excited to reveal the winners of our fourth Publisher Podcast Awards, following last night’s ceremony at Proud Cabaret City in London.
From over 200 entries and an exceptionally strong shortlist of 120 podcasts, our judges marked the podcasts on a range of factors, including production quality, how well the podcast reflected the publisher’s brand, and strategies to grow the audience.
If you’re looking for your next great listen, this list is an excellent place to start!
While we’re talking about Awards, did you know our very first Publisher Newsletter Awards closes for entries next Friday 5th May? Oh, and it’s free to enter?! Find out more here.
Twelve months after launch, it’s not clear TalkTV yet knows what it wants to be, says Charlotte Henry. “At its best, TalkTV can deploy the full resources of parent company NewsUK and dominate the agenda. Too often, though, it fades into irrelevance,” she notes. It’s still bizarre to me how much this station relies on Piers Morgan but there we go.
UK podcast investment was up 32% year-on-year in 2022, according to the latest annual IAB Digital Ad Spend report, beating the overall UK digital ad industry’s growth of 11%. While podcasts remained one of the most resilient ad categories last year, the sector’s ad spend growth was 29% lower than it was the year before due to economic challenges, but the report still proves that there is resilience in the UK digital ad industry.
One of the popular ‘Creator economy’ narratives is that it only rewards an infinitesimally small number of “winners,” leaving the rest of us fighting over meagre scraps. Here, Simon Owens looks at why that actually isn’t the case and how low barriers to entry actually make it more feasible than ever for people to break into media.
More from Media Voices
Our special Practical AI podcast documentary explores how local media organisations have got started with AI projects, the benefits they’re seeing, the challenges they’ve faced and what advice they would give to other publishers looking to get into AI. This episode and our corresponding report have been made possible with the support of United Robots.
Our Practical AI report sidesteps the myths and misconceptions surrounding AI to find out what practical applications there really are for publishers. It spotlights use cases from publishers using AI to turn massive structured datasets into local news reports, updates on local sports teams and the insights inside property listings.