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UK journalism still has a problem with working class


UK journalism still has a problem with working class

Welsh journalist Diffwys Criafol explores why newsrooms struggle to go beyond the shock factor when telling stories of poor and working class people

This is a really powerful first-hand account from a working class journalist about the struggles they’ve faced to ‘make something of themselves’. They write about having degrees and jobs ‘punctuated by chaos and crises that are part and parcel of precarious, poor and working class life in Wales.’

What really struck me about this is that I actually can’t remember the last time I read anything remotely like it. And that’s pretty sad in a country where this type of story is the reality for way too many people. Stories about benefit cheats, ten a penny. Stories about hard work against the odds, not so much.

Looking at Wales specifically, Diffwys Criafol says that in a country where one in five children live in poverty, it is an almost exclusively middle class demographic that creates culture and discourse. The point for all our media is that we need to get better at telling real working class stories and to do that we need more working class journalists and editors.


Apple’s about to make your readers harder to track again

It’s a win for privacy, but also another case of a tech giant independently changing the rules for digital publishers.

Niemanlab’s Joshua Benton says that, for better and for worse, Apple has a new way to mess with ad tech in iOS 17. Basically Apple is planning to strip out the components that identify individuals from URLs in Apple Mail and some other applications. “It’s another reminder of the value to publishers to owning your own first-party audience data,” says Joshua, “and of how much of the media business depends on digital infrastructure that publishers don’t control.”


This is how I’ll be teaching journalism students ChatGPT

Paul Bradshaw is speaking at the Broadcast Journalism Teaching Council’s summer conference this week about artificial intelligence — specifically generative AI.

Paul Bradshaw has been teaching digital journalism for a long time and, as you would absolutely expect, he is all over the arrival of AI. In this piece he’s outlining his priorities for teaching students about the fast rising tech. These include developing a general understanding of what AI is and does, figuring out attribution and using AI tools as an editing tool. There are several more and we could all benefit from taking them on board.


Print newspaper reinvented to appeal to more paying readers

When Tagesspeigel reinvented its print edition, it realised a good newspaper works like a high-quality restaurant, sharing some of the same needs and principles.

We’ve been saying for a while that print is destined to become a ‘luxury’ offering and I love the high-class restaurant analogy used in this case study. The authors say, “Anyone who wants to run an appealing newspaper restaurant today must first clean up thoroughly.” That means keeping your newsroom staffed with top talent, keeping writing tight, and not overdoing major events, bad news or polarisation. Tasty!

More from Media Voices


Big Noises: Michelle Manafy on the media’s universal problems

On this week’s episode we hear from Michelle Manafy, Editorial Director at Digital Content Next, the trade organisation for premium publishers.


Content is king? ‘Complete b*ll*cks; says media veteran Neil Thackray

If content was truly king, Neil believes the starting point would be a content-focused publishing strategy, but he doesn’t see that.


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