Good morning! Hope you had a lovely Easter weekend ???? Today’s newsletter is brought to you by Esther.

Our new report, Practical AI for Local Media, drops today at 12pm BST. You can pre-register here on the Media Voices website, or if you’re reading this later on in the day, download it directly from that page.


If you’re looking for a new podcast editing tool, we can recommend Hindenburg, a professional-grade audio editing system made for simplicity, speed and agility. It’s built for podcasts and audio storytelling, with lots of features like auto levelling which help streamline the process. This link will get you an extended three month trial of Hindenburg PRO for business.

 Today’s Media Roundup is brought to you by Hindenburg. (Book this ad slot)


NTM shares 5 epic fails and the lessons they taught

NTM shares 5 epic fails and the lessons they taught

Innovation is required for news media companies to survive, and in those moments of innovations, it is common to make mistakes. NTM shares lessons learned from several of its fa…

 

Peter spoke to NTM’s Head of Editorial Development Jens Pettersson as part of our new AI report (out today!). Here, Petterson takes the unusual step of sharing the stuff that hasn’t worked over the past few years.

“If we want to be this fast – and also successful – we need to allow ourselves to make mistakes,” he says. “We need to be brave and be willing to test and try. We need to be a learning organisation and integrate this into our company culture. And we need to dare to do wrong.”

From uncoordinated paywall setups to missing their target audiences, this is an insightful look at what the team have learned from various failures. I love reading pieces like this and wish more people were willing to be honest about what didn’t work as well as the successes!


“Article gifting” proves surprisingly successful for Hearst Newspapers

 

“Article gifting” proves surprisingly successful for Hearst Newspapers

In some online mom groups recently, I’ve seen people ask other members if they can “share a gift link.” Twitter is filled with people “gifting” articles they think are important…

 

In a survey of Hearst newspaper’s subscribers, the ability to share articles with friends or family was the most requested feature benefit. Rather than allow recipients to read an article completely for free though, Hearst require an email address, which a massive 20% of gift recipients go on to provide. Gifting articles isn’t new, but it’s notable how much more willing people are to provide email addresses if it’s coming from a friend or family member.


The balancing act of scaling your media business: simplify or complicate

The Balancing Act of Scaling Your Media Business: Simplify or Complicate

At all times, the struggle you have as a bootstrapped media company is between simplifying your business to scale versus complicating your business to scale. It’s tempting to lo…

 

Skift founder Rafat Ali is an essential media person to follow on whatever social platforms you’re sticking with. He frequently shares his challenges, wins and wisdom from running a media business, and very occasionally writes them up in a longer post. Here, he gives some thoughts on the balancing act of scaling a media business; something that is both deceptively simple and complex at the same time.


Ranked: The best newsbrands at converting readers to paying subscribers

Ranked: The best newsbrands at converting readers to paying subscribers

A new Press Gazette ranking reveals the leading subscription newsbrands with the best news subscriber conversion rates.

 

Would you have guessed that The Athletic has the highest number of website visitors who are digital subscribers (16%)?! There are also some solid insights after the rankings table about how much room there is for publishers to grow subscribers, and what sets apart those with higher conversion rates.


More from Media Voices

Listen again: Skift CEO Rafat Ali on paid content and the perils of VC funding

Skift CEO Rafat Ali on paid content and the perils of VC funding

Rafat Ali discusses his long-term aspirations for Skift vs short-term VC plays, and why he wants to be useless to his business.

 

We spoke to Rafat a couple of years ago about what connects the dots between paid content, travel, dining and wellness, his belief in trendlines not headlines, his long-term aspirations for Skift vs short-term VC plays, and why he wants to be useless to his business.

The best podcast editing software: our top 5 picks

We frequently get asked for podcast editing software recommendations. Here are our top five, and what you’ll need to budget for them.

 

How a news start-up hit 16k+ newsletter subs growth in four days

Rather than spend budget on ads to grow their newsletter, RocaNews gave $1 per new subscriber to people in need.

 

Buy The Media Voices Team a Coffee. ko-fi.com/mediavoices

Become a supporter of The Media Voices Team today! ❤️ Ko-fi lets you support the creators you love with no fees on donations.

 

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *