Good morning! Today’s newsletter is brought to you by Esther.

As AI advances continue to disrupt the way we work, there are many questions from news and media organisations: What will be the impact of AI on audience expectations? How can we maintain trust in our news content in the AI era?

Reuters sheds light on these questions in an exclusive report: Powering Trusted News with AI: Navigating the present and shaping the future.

The report explores the role of AI in news and journalism and offers practical advice on how AI can help streamline your processes.

Mx3 and Media Voices join forces to launch new AI event for publishers

Media Makers Meet (Mx3) and Media Voices are collaborating on a new event focused on developments and opportunities in AI for publishers and media leaders.


We’ve long been supporters of the FIPP World Media Congress, so to be able to work with the team behind it (Media Makers Meet) on this pop-up event is a real honour. When we chatted over the summer, we were all really excited about pulling together an agenda and bringing together some of the smartest people in the industry to unpick the hype around AI and share how it can actually be useful to publishers.

There are only 75 tickets for the event in London on December 7th so don’t hang around if you’re interested in coming along. We’ve been speaking to so many people about the practical applications of AI as well as keeping up with all the stories and developments that we could easily fill the agenda 10x over with fascinating case studies.

We’re still shaping the event so if you want to get involved, details are on the booking page. See you there!


Reach reader revenue trials: Premium apps, paid-for newsletters and ad-free Express

Reach is trying out an ad-free offering on the Express, metered apps on the MEN and Liverpool Echo, and paid-for newsletters.

When I first heard earlier this year that Reach were planning to try reader revenue I was very sceptical. But I think their approach as described here shows some real promise. They’ve leaned into the football audience for early experiments, and have also launched some paid Substack newsletters. Whether these add up to bring in any substantial revenue remains to be seen, but if any approach works for Reach, it’ll be this one.

Will Reach’s reader revenue play work? Join in the discussion on our new community forum.


Twitter appears to throttle New York Times

X, Elon Musk’s social media platform formerly known as Twitter, appears to be attempting to limit its users’ access to The New York Times.

If you have the energy to still care about X/Twitter, the fact that the platform is attempting to limit access to The New York Times should be of real concern. Not that there’ll be any consequences for Musk. Remember when platforms were run by grown-ups?

Is X throttling traffic to the NYT and do we care? Have you been struggling with traffic from Twitter or was it never really a big driver? Join in the discussion on our new community forum.


How scientists can help reporters cover disasters

“Journalists and scientists have a lot in common — we both like to chase, we both like to investigate, and we like to write up what we find, and do it in a clever way, that people leave nourished.”

Christopher Reddy puts a vital point across here really clearly which played out a lot during Covid coverage too: “This crisis was getting played in the media, and elsewhere, like a sporting event: There’s the good guys and the bad guys, the Yankees and the Red Sox, or whatever is your equivalent. And I thought folks were treating science like a house of cards… science is more like a jigsaw puzzle.”

More from Media Voices


Practical AI Podcast Special: Lessons from local media

How local media organisations have got started with AI projects, the benefits they’re seeing, the challenges they’ve faced and more.


Why we’ve launched a media community forum

We’re excited to introduce the Media Voices community: a place for professionals in media and publishing to come together.


An ‘online attention recession’? Let’s be blunt about Reach’s sites

Reach may produce some good journalism, but its push for pageviews at all costs and a garbage web experience are causing it immeasurable long-term harm.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *