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Introducing the winners of the inaugural Publisher Newsletter Awards

Media Voices are delighted to reveal the winners of the inaugural Publisher Newsletter Awards, following a ceremony at Colours Hoxton in London.

 

Last night we held the first Publisher Newsletter Awards ceremony at Colours Hoxton in London. I sadly couldn’t be there but I’ve heard very good things from Chris and Peter, and the winner’s list is just superb. Huge congratulations to all the shortlisted and winning newsletters.

One interesting point that kept coming up when we were drumming up entries was the lack of confidence publishers have in their email strategies, given how long newsletters have been around for. “We have a newsletter but we aren’t sure it’s very good / haven’t figured what we can do to improve,” were common concerns we heard.

So next year we want to address this as part of the first ever Publisher Newsletter Summit, to be held alongside our Publisher Podcast Summit in April. There’s a form here if you’re interested in attending or being involved in either Summit.

Finally a big thanks to the Newsletter Awards Manager Joanna Cummings. They literally wouldn’t have happened without her.


 

Finding the opportunity in AI depends on publishers building partnerships

AI will be the most ruthless disruptor publishers have faced. Explosive public adoption means inaction is simply not an option.

This week’s Big Noises guest Ricky Sutton has penned a piece for us exploring in more detail one of the topics he discussed: the need for publishers to collaborate when it comes to AI. Explosive public adoption and the industrialisation of plagiarism mean inaction is simply not an option for publishers, he argues.


 

Lifespan of an article: How it’s impacted by traffic source, topic, and more

When does news become old news? In an age where readers receive real-time notifications every time news breaks, how long can we expect a given article to hold an audience’s attention?

Some fascinating data here on the lifespan of news articles – the average article gets 80% of its views within the first 24 hours of publishing, according to Chartbeat’s data. Their key takeaway is that you can’t wait until the next day to optimise and improve as it has minimal impact by then. It’s also interesting to see what doesn’t impact pageviews, like time of publishing and device type.


 

Instagram’s Threads hits a speed bump

Threads reached 100M downloads in its first week, but external data is indicating a slowdown.

I can’t have been the only one slightly surprised at the huge numbers of people willing to give Meta’s Twitter clone Threads a go last week. However the true test of how many people it can turn into regular users begins. It’s not off to a great start, with data suggesting time spent has dropped 50% and users have declined by a quarter. Here is some smart analysis about the reasons why.


More from Media Voices

 

Big Noises: Ricky Sutton on publisher valuations, AI, and bears

Ricky Sutton talks about the frenemy relationship of publishers and platforms, the role of AI, and how to talk your way into covering a war.

 

Info: The Publisher Newsletter Summit and Publisher Podcast Summit

Find out more about the Publisher Newsletter Summit and Publisher Podcast Summit from the Media Voices team

 

Buy the Media Voices team a coffee

Like Austin Kleon says, the Media Voices Podcast is free, but it’s not cheap. Become a supporter of The Media Voices team today! Monthly subscriptions and one-off contributions help us keep going.

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