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Media Moments 2023, our annual report looking at all the most important events of the year for publishers, is here!


Media companies grapple with practical and ethical questions amidst the generative AI boom

Generative AI has gone populist this year, with consumer-grade GenAI tools now widely available. Chris Sutcliffe rounds up the year in AI for publishers as part of our Media Moments 2023 report.

 

A lot has happened in the AI sphere this year – barely a day goes by when we don’t end up including a publisher-related story involving the tech. So in this sample chapter from our annual report, Chris rounds up the key AI developments which affected publishers this year, and how they responded.

It’s probably as good a time as any to highlight some other AI-related work we’ve done this year, all with the aim of being as useful as possible! Our Practical AI for Local Media report was published in May, cutting through the hype and exploring how newsrooms have actually been implementing automation and AI tools. There’s a corresponding podcast episode too featuring the report’s interviewees.

Then just yesterday we released the first of a two-part podcast episode bringing you some of the main learnings from Mx3 AI; the publisher-focused conference we collaborated on at the beginning of December. This first episode is a big-picture look, with case studies to come in the new year.

Is there anything more you’d like to see from us re AI and publishing? What would be most useful to you going into 2024? Just reply to this email or drop us a note on the community forum!


 

Will Condé Nast cash out on the Reddit IPO?

A savvy investment made nearly 20 years ago could soon yield billions

I actually had no idea Condé had a (sort of) stake in Reddit so many thanks to Mark Stenberg for this brief history and look at what could happen if Reddit does go public in the next few months. There’s no telling how the potentially $3 billion in funds would shake down from parent company Advance, but they are – after nearly two decades – finally imminent.


 

Guardian US ad chief on how publisher is navigating ‘toughest ad market since 2008’

The current ad market for publishers is “the toughest since 2008”, according to The Guardian’s senior US vice president of advertising.

The Guardian US’s strategies for riding the ad downturn include entering new verticals, appealing to smaller businesses and “educating” advertisers about brand safety in a bid to get them to spend their marketing budgets with them, rather than the tech platforms. My favourite quote: “I do delicately remind advertisers that if you think we’re brand unsafe, you should really be taking a look more deeply at the long tail of the web.”


Christmas is a time for community, spending time with friends and loved ones, and spending four hours in the bath with a whisky. But where are you finding community online now that Twitter’s on its arse? Tell us here!


 

Adam Mosseri spells out Threads’ plans for the fediverse

Full integration will roll out in stages.

The fediverse, for those of you not up with the latest trendy term, is an ensemble of social networks which can communicate with each other while still remaining independent platforms. Threads and Insta head Adam Mosseri would really love to make follower portability a thing – where creators can leave Threads and take their followers with them to another app. There’s not room here to explain just how complicated that is so let’s settle for learning about the latest ‘-verse’ instead.


More from Media Voices

 

AI in the newsroom: Opportunities, regulation and risk

We set the scene for AI and its use in publishing, as experts tell us how to prepare for internal and external changes to media businesses.

 

Finding the opportunity in AI depends on publishers building partnerships

AI will be the most ruthless disruptor publishers have faced. Explosive public adoption means inaction is simply not an option.

 

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