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As AI advances continue to disrupt the way we work, there are many questions from news and media organisations: What will be the impact of AI on audience expectations? How can we maintain trust in our news content in the AI era?

Reuters sheds light on these questions in an exclusive report: Powering Trusted News with AI: Navigating the present and shaping the future.

The report explores the role of AI in news and journalism and offers practical advice on how AI can help streamline your processes.


“It’s going to be all about adding human value”: Charlie Beckett on how editorial teams are adjusting to AI

With News Corp Australia producing a mind bending 3,000 articles a week using generative AI – using just a team of four – the question now is what is the real role of editorial teams?

 

“I welcome our robot overlords in the sense that it means we will do less boring crap,” media expert Professor Charlie Beckett tells Mx3 in a wide ranging interview. The director of the LSE’s JournalismAI project predicts new tech will allow swamped content creators – already expected to be more multi-skilled than ever before – to get out of the office.

Describing a ‘Jetpack journalist’, he sees a world where content creators will have ‘little robots’ working for them. “When an Editor says do me a long piece, a short piece, a snippet for Twitter, a piece for TikTok, etc, you’ll press an F key and the AI will reformat it all for you.”

Beckett’s more positive spin on the potential for AI is a welcome counter to the doom-mongering we are more used to hearing, especially if it lets publishers re-establish a human advantage. “Your company’s USP is going to be – we have empathy and go out there and work with our community and witness what is happening. A machine can’t do that.”

Are you optimistic for AI? Have your say on AI, humanity and the future of publishing over on the new Media Voices community forum!


 

Want to boost local news subscriptions? Giving your readers a say in story ideas can help

“By providing a service that answers questions posed by audience members, audiences are more likely to reciprocate through subscriptions.”

Underlining the importance of community connections, Nieman Lab has a piece on the value of bringing your audience into your content planning. The premise is simple: provide a service that answers questions posed by audience members and they are more likely to reciprocate through subscriptions.


 

Murky data erodes trust in podcasting

How can I tell our clients to trust podcast stats when I don’t?

Over on Podpod, Chris Phin is questioning the validity of podcast stats. As a podcast producer, he doesn’t trust the numbers he is being given and worries that a “lack of transparency across many aspects of podcast analytics smears an unfortunate stench of charlatanism and chicanery across the whole industry.”


 

USA Today publisher Gannett seeks ‘Taylor Swift reporter’ after hundreds of layoffs in recent years

But not everyone was a lover of the new job opportunity, especially after the company has laid off hundreds who cover local government, schools and high school sports.

What fresh Hell is this? Gannett is hiring a “Taylor Swift reporter” to quench an undeniable thirst for all things” T-Swizzle. Meanwhile the US newspaper group ended 2022 with 16,300 less journalists, editors and photographers than it started the year with and has been accused of not having enough reporters to cover basic, daily, non-Taylor Swift news.


More from Media Voices

 

Mx3 and Media Voices join forces to launch new AI event for publishers

Media Makers Meet (Mx3) and Media Voices are collaborating on a new event focused on developments and opportunities in AI for publishers and media leaders.

 

Play to learn: why publishers should be investing in newsgames

Gaming is mainstream, and there are billions of people who chose to consume stories through the medium of video games. …

 

Why we’ve launched a media community forum

We’re excited to introduce the Media Voices community: a place for professionals in media and publishing to come together.

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