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How can you use newsletters as part of a retention and conversion strategy? Immediate’s Head of CRM and Customer Retention Matt Nash will be speaking at the Publisher Newsletter Summit about using newsletters to support different parts of the customer journey, what data analysis tools to use, and more.

As clicks dry up for news sites, could Apple’s news app be a lifeline?

Executives at major magazine brands told Semafor that Apple News+ has come to represent a substantial stream of direct revenue.


Have we learned nothing from the last decade?! Apparently not. As search traffic becomes more erratic and relationships with other social media platforms go south, apparently some publications are looking to Apple as a ‘new lifeline’.

For mid-sized publication The Daily Beast, Apple’s News+ programme has had an immediate – and positive – impact, putting the publisher on track to make $3-4 million in revenue this year from Apple News alone. That’s great in the short term, but as we’ve seen countless times, you cannot build a sustainable business on someone else’s turf.

The one thing I will say from this, which Max Tani points out, is that Apple News+ is a useful discovery platform for (usually high-value) readers who aren’t otherwise familiar with a brand. But strategically, the focus for publishers MUST be on building a direct relationship with those readers. (And yes, you can use Apple News to build first-party data…)


Turning podcasting into profit: Dział Zagraniczny’s €140,000 yearly income – The Fix

Interview with founder of Dział Zagraniczny, Polish podcast which earned €140,000 in 2023, showcasing the power of niche journalism and quality content in the podcasting landscape.

Dział Zagraniczny’s “Foreign Department” is among the country’s top 20 most popular podcasts with over 100,000 regular listeners, and impressive revenue, to the extent he’s now able to hire his first employee. A great success story for a non-English language podcast, as well as exploring what Polish media may have missed. Oh, and it’s another opportunity for me to plug the Publisher Podcast Summit on June 12th.


Relaunched Q magazine shut down in same week Loaded revival goes live

Music magazine Q has abruptly closed five-and-a-half months after being revived online, affecting six full-time journalists.

Empire Media Group struck a licensing deal with Bauer to relaunch Q after the title was hit badly by the pandemic. However, nearly 6 months after relaunch, it’s being shut down again. Editor-in-chief Andrew Barker wrote: “As is increasingly the case in this business, the decision to pull the plug came with no advance warning, and no indication that anything was wrong. To say that we were shocked and devastated would be a colossal understatement.”


What Google’s AI search results could mean for publishers

Google is rolling out AI Overviews in search results, which could result in a significant dip in referral traffic to many publishers’ sites.

Toolkits’ Jack Marshall has asked a few publishers last week what impact they think the move will have on their businesses and the replies were interesting. One described it as “end game for publishers that rely on “utility content”. Another said it was “The final nail in the coffin for them working with Google.” A third replied with a gif of an asteroid wiping out a planet.

More from Media Voices


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Creators are looking to diversify their revenue streams and, just as media companies do, occasionally seek the aid of VC funding to do so.


First sessions and workshops revealed for the Publisher Podcast and Newsletter Summits

Are you a publisher with newsletters or podcasts? Then you absolutely must have Wednesday June 12th in your diary. We’re …


The Atlantic’s Nicholas Thompson on milestones, paywalls, and setting future goals

Nicholas Thompson talks about the experiments The Atlantic has run around its paywall strategy, and doing less but in much more depth.

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