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When it comes to engaging Gen Z and young millennial audiences, there is a disconnect between publishers’ tactics and audience preferences— leading to missed opportunities for publishers. That’s the big finding of Digiday’s new State of the Industry report, produced in collaboration with Arc XP. Based on surveys of 116 publishers and 114 Gen Z and young millennial consumers, the report maps the current state of publishers’ engagement tactics against the preferences of younger media audiences. Download your copy of the report to learn more.

It doesn’t matter if a girl identified as a cat (she didn’t). The issue is how post-truth politics exploits it

We pay a high price for the rows and divisions created by the right and its media allies to distract from their failings, says Guardian columnist Nesrine Malik


This is a pretty daft story with extremely dark undertones. Basically Fox News — a broadcaster whose lax attitude to the truth has recently been demonstrated beyond doubt — wrote that a schoolgirl had told a teacher she identifies as a cat. It was, of course, total nonsense and a blatant bit of transphobic dogwhistling, and you’d have hoped it would have ended there.

But because we live in a cynical farce of an age, the “news” was picked up sans fact-check by many right-wing titles to the point that politicians were asked about it. As of the time of writing a British freelance journalist is asking for further examples of the imaginary phenomena, and is getting playfully dogpiled — despite not identifying as any sort of hound. The whole thing reeks of being a headline in search of a story.

And the lack of journalistic rigour and/or any research has got you down, this article will make it worse. As Nesrine Malik explains, it’s a textbook case of moral panic being ginned up in service of a culture war. It’s not surprising that some of the UK papers have glommed onto it — fake outrage about imaginary issues is their stock in trade — but it is depressing. Anyway, happy Tuesday!


Film and TV profits have collapsed over the last decade

Net income at the largest U.S. entertainment companies has dropped by more than 60% since 2013

Every now and then you need to step back and view the news industry in the wider context of, well, content. That’s everything from music to cinema to streaming services – basically everything with which news competes for money and time. This is a good look at the macroeconomics of news and entertainment, and it’s not entirely bad news either!


The importance of editors in the age of (highly unreliable) AI

Replacing news editors with AI is a worry for misinformation, bias and accountability

AI has been used in newsrooms for years – and you can even download handy guides on how best to use it practically. This is a good argument for why editors are more necessary now than ever in the new age of AI, even if it will have you asking ‘did an editor write this?’


Queen was asked to block Evgeny Lebedev’s peerage, claims documentary

Channel 4 film says officials contacted the palace in 2020 owing to concerns about Lord Lebedev’s father’s links to Putin regime

This is a tangled web, with claims of Russophobia and counter-espionage clouding the view of the issues. Whatever your take on Lebedev as an individual (or his ridiculous beard), I’d argue the real issue is the porous membrane between the fifth estate and the powerful they are designed to hold in check.

More from Media Voices


Big Noises: Shirish Kulkarni on why there are no quick fixes in media

Media analyst Shirish Kulkani explains why news avoidance is a rational response to the current news ecosystem – and what to do about it.


Media Voices at FIPP Congress 2023: Resilience in the face of disruption

Peter Houston headed back to Cascais for FIPP Congress 2023, and heard from leading publishers about building resilience.


The Independent’s plan to reach £10m in reader revenue by 2026

The Independent aims to multiply its direct reader revenue by five within two to three years.

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