Good morning! Today’s newsletter is brought to you by Chris. Just a reminder that our annual report, Media Moments 2022, is launching TOMORROW at 4pm GMT. If you’d like to join the virtual launch event, just fill in the short form here.
Relevant to our latest episode! The Washington Post is recognising the desire for climate coverage among both audience and advertisers, and is expanding its climate coverage team. It’s a welcome sign that climate is a growth segment for publishers, and the increased scrutiny should hopefully start to create some real change among the politicians we cover.
Digiday’s Sara Guaglione writes: “The team’s growth is also part of a strategy Krissah Thompson, managing editor of diversity and inclusion at the Post laid out back in February to produce more visual, data-driven and explanatory stories as well as social media content. In June, an Instagram account was created to house The Post’s climate coverage. That account has more than 35,000 followers, compared to 6.3 million followers for the Post’s main Instagram account.”
But – as Meera explains in our latest episode – more coverage isn’t a silver bullet for climate coverage. There’s still an awful lot of climate denialism and delayism among newspapers globally. This is still a welcome step in the right direction.
This, err, doesn’t seem especially new to me: “The Rewarded Ad Gate will serve up to a visitor on their fifth page view of each month. If the visitor chooses to view a short ad, a video or image ad will play for 30 seconds or less.” All for trying things, but this seems to hearken back to the old school of interruptive ads.
How can you launch a subscription strategy without putting your traffic, SEO, advertising revenue and your reader’s view at risk? It’s a question that a lot of publishers have asked themselves. Madeleine White takes a look at how to navigate it.
Twitter update time! In addition to the slow failure of many of its core systems, inability to deal with disinformation at scale, and the botched rollout of verification, Musk is now reportedly ringing the heads of brands and advertisers to whinge about them pausing spend on the platform. Sterling work, sure to fix everything.
For our final episode of this deep-dive season, we’re joined by Internews CEO Meera Selva to look at how climate coverage is coming to the forefront of publisher strategies, and how journalists are evolving the way they communicate climate issues with audiences.
Our annual report launches tomorrow November 30th! It’s taking a look at everything that’s occurred in media over 2022 – so it’s a small task, obviously. Fill in the form here to pre-register for the report and get an invite to tomorrow’s virtual launch featuring BuzzFeed’s Caroline Fenner, AdWeek’s Stephen Lepitak and Poool’s Ludivine Paquet.