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6 tips for media leaders on implementing AI

Ian Betteridge shares his advice for executives looking at the potential for AI in their businesses, and how they can get other leaders and staff on board with initiatives.


This is the second part of a lengthy chat I had with Ian Betteridge about AI and publishing (the first part is here about how he thinks there’s 5 years of pain ahead for the industry…a sobering but necessary read).

There is some solid advice in here for senior leaders about how to go about implementing AI in your business. Lead from the top, get ‘champions’ throughout the business and have clear guidance…but for me the most salient point was what Ian said when I asked what leaders should do if, best case scenario, staff end up with more time on their hands.

“If AI allows efficiencies of 20-30%, you want to focus on development,” he explained. “Development is something that teams habitually don’t spend enough time doing…It futureproofs you. If you’ve got teams that are actually learning more about technology, and learning about different ways of doing things… then you’re going to be better prepared for whatever the future throws at us.”


The New York Times is suing OpenAI — and experimenting with it for writing headlines and copy editing

As it sues Microsoft’s OpenAI for copyright infringement, the New York Times is building prototypes to use ChatGPT in the newsroom.

As beautiful a juxtaposition as this headline makes, it’s actually a little unfair to the NYT, who say the ChatGPT headline experiment was a very early one that wasn’t taken beyond testing. Nonetheless, it highlights the difficult position many publishers are facing. Surely though, the NYT has the resources to build its own headline generator/refiner based solely on its own content…


The Run-Up: New York Times election podcast takes the more interesting approach of talking to ordinary people

Black millennial host Astead W Herndon takes a bottom-up approach that makes this US presidential election podcast a must-listen

“Rather than convening a panel of experts talking in wondrous wonky detail about policy details and insider wheeling and dealing, [host Astead Hernon’s] approach is to get out and find the people who are actually going to decide this thing.” A nice story, but depressing when talking to ordinary people is described as an ‘interesting approach’ rather than a journalism basic.


If Meta bans news in Australia, what will happen? Canada’s experience is telling

In countries that have demanded Facebook pay local news publishers, the tech giant has responded with threats — and sometimes action. Will a Canada-style ban become the international norm?

The latest in the Meta vs The World saga. It’s once again threatening to ban links to news in Australia – which it did briefly in 2021 before instead agreeing to voluntarily make payments to new orgs – and unsurprisingly it now has no interest in renewing them. The Canada ban shows that unfortunately Meta holds all the cards here, and the ones who will suffer are smaller news companies and those seeking accurate information.

More from Media Voices


How broadcaster SPORT1 uses AI and automation to maximise social media impact: in conversation with Echobox

SPORT1 and Echobox join us to discuss improving efficiency and productivity in a time where platforms are shifting to video content, building communities across multiple sports and leagues and of course, the role of AI in planning and testing.


Setting the tone in podcasts and newsletters

In Charlotte Henry’s latest ‘Lessons from the creator economy’ column, she explains why publishers across the board are struggling to find the balance between professionalisation and informality.


How The Telegraph is harnessing newsletters for community development and retention

If people become a subscriber to The Telegraph after clicking on a link in a newsletter, they’re 50% more likely to still be a subscriber a year later.

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