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Podcasts and newsletters: 5 similarities and 1 huge difference

Podcasts and newsletters offer publishers clear, ongoing, opportunities in audience expansion and engagement, content distribution and monetisation.


Publishing a story is often just the starting point. A couple of years ago I wrote a post for What’s New In Publishing about the similarities between podcasts and newsletters. That piece was the result of an ongoing conversation we’d had at Media Voices, a conversation that has led us to today’s dual-track Podcast & Newsletter summit.

The link above is to an update I wrote on the original WNIP piece and in my closing keynote today, I’ll revisit it again. If you can’t be there, there will be a video, but I promise to write it up too. My overarching point, however, is that podcasts and newsletters are an opportunity in an industry that really has its work cut out looking for silver linings.

There are many reasons why podcasts and newsletters share so much space in the Venn diagram of modern publishing, but the biggest is the ability to build direct relationships. Whether its audio’s in-head localisation or email’s inbox localisation, the ability to connect directly with audiences through podcasts and newsletters is a publishing superpower that we’ll be discussing for a long time to come.

Don’t forget: SMBs are being left out of the conversation when it comes to digital advertising — and it’s costing publishers as well. Read our piece on how Smartico is helping to solve that problem [N.B. Smartico can be found at]


How newspaper giant Mediahuis aims to reach 70% digital revenue by 2030

European news publisher Mediahuis has set a 7-7-7 goal of generating 70% of its revenue from digital by 2030.

Print is clearly not dead if a business like Mediahuis is still generating 70% of its revenues from ink on paper. There’s a whole other conversation to be had about magazines in print, but for a news organisation, print is an increasingly uncomfortable place to be. The company’s 7-7-7 strategy is designed to reverse its print-digital revenue mix within seven years. “If we are there by 2030 then we can say that we are a digitally sustainable company,” says Chief Exec Gert Ysebaert. God Speed, Mediahuis. God Speed!


“Change is the only constant”: Impact journalism in the Indian media

The Vikatan group, established in 1926, is a prominent Tamil media company known for its significant social and political influence. At FIPP Congress 2024.

After a dramatic Indian general election result, MD of the Vikatan media group Srini Balasubramanian spoke at the FIPP Congress about how they continue to have an impact. In a time when many people despair of the media’s role in politics, this is a great story about a media house that has leveraged print and digital formats to effect real social change, from smoking bans to calling out political corruption.


‘Field & Stream’ publishes its first print magazine in four years

The new “Field & Stream” journal is the first print edition since the brand was bought by a group including country stars Eric Church and Morgan Wallen.

Field & Stream, the outdoor magazine that first appeared in 1871, has returned to print. After a four-year hiatus, the title is back with a 160-page issue presented in an oversized A4 fomat. Subscriptions to the new bi-annual can be bought through Field & Stream’s 1871 Club membership community, but non-members can buy a single-copy for $25. Premium print FTW!

More from Media Voices


How live blogging adds an audience-first dimension to election coverage

Naomi Owusu discusses how live blogging can be used to engage audiences with election coverage, but also to bring community voices into local reporting.


Preview: The Publisher Podcast & Newsletter Summit 2024

While the podcast is on a break we’ve been hard at work assembling the industry’s best and brightest publishers to share the strategies and learnings behind their successful podcasts and newsletters.


Welcome to CascAIs

Peter Houston gives his view from the FIPP World Media Congress in Cascais, Portugal.

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