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80% of publishers saw a decline in Google related search traffic last year

Discover the reasons behind these declines and learn how publishers are addressing them in Digiday and Arc XP’s “The State of Publisher Traffic: Framing the Evolution and Impact of Search and Referral in 2024” report!

Sponsored by Arc XP, Digiday surveyed 115 publishers to explore key questions like:

  • How are publishers navigating the evolving terrain of search and referral traffic?

  • What changes have publishers witnessed in traffic patterns, and how have they adapted?

  • What strategies are leading publishers employing to tackle emerging challenges?

How Sport1 uses AI and automation to maximise social media impact: in conversation with Echobox

2024 is a huge year for sport in Germany: here’s how Sport1 is automating its coverage to superserve its audience.


This summer sees a packed sports calendar with the Euros in Germany and the Olympics and Paralympics in France. Adding these global events to the regular sports schedule amps up the demands on social media teams, and realistically it’s hard to imagine how they would cope without the help of automation.

For this special Conversations episode, we’re joined by Symran Cashyap, Vice President of Product at social media and email automation and optimisation specialists Echobox and Jan-Niklas Häuslein, head of social media at SPORT1, one of Germany’s leading free-to-air sports channels.

They discussed the demands of adding worldwide sporting events to already packed sports calendars, improving efficiency and optimisation in a time of generally falling social media referral traffic, building communities across multiple sports and leagues and — of course — the role of AI in planning and testing.


What decides the fate of publications’ sub-brands?

Publishers create sub-brands to attract new audiences. Sometimes they become a major product; sometimes they get folded in. But what dictates the outcome?

If you’re a publisher with a particularly strong brand or two, the temptation is there to launch a sub-brand with the same ethos but aimed at a different demographic. The really tough decision, however, is what to do when that sub-brand finds success in its own right — do you fold it back into the parent publication or let it fly? I examined this issue for A Media Operator.

*premium article


Today’s audiences like short video news with personality

Influencers, independent journalists, and smaller news outlets sharing news and commentary on social platforms increasingly compete for audience attention

I feel like I’m constantly forcing the worst people in the entire world into your faces every morning lately, for which I’m sorry! This time the thumbnail shows Ben Shapiro, but the associated article is actually really good, I promise. It collates all the evidence for the growing audience hunger for short video news — and is a reminder to news orgs that your journalists’ personalities are an asset, not something to be hidden away.


“I’m Not Naive”: Inside Emma Tucker’s Rocky Wall Street Journal Reboot

The British-born editor has injected America’s business paper of record with ambition and verve, while unnerving the newsroom with unapologetic cuts.

Cuts are always, always painful, and too often they’re simply done as a knee-jerk reaction to poor results. This profile of the Wall Street Journal’s editor dives deep into how and why she decided that cuts are necessary, and how it’s impacting the wider business. Dow Jones, the publisher of the Journal, recently announced record-breaking digital subscription numbers, so perhaps they’ll also be undertaking a hiring drive again soon?

More from Media Voices


Setting the tone in podcasts and newsletters

In Charlotte Henry’s latest ‘Lessons from the creator economy’ column, she explains why publishers across the board are struggling to find the balance between professionalisation and informality.


5 years of pain ahead: publishing needs to go old-school to survive AI threats

“What’s your competitive advantage as a publishing business? It’s not the ability to churn out more articles than anybody else,” says Ian Betteridge.


No, print magazines are not like vinyl

Vinyl is a flawed substrate for music; print has never been a substandard reading substrate. But that’s not the only unhelpful comparison.

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