Good morning! Today’s newsletter is brought to you by Esther.


Can you see this? So can over one thousand other publishing professionals. That means it’s a great place to shout about upcoming events, reports, jobs and more. Book it now using our self-serve system or find out more about sponsoring the Media Voices podcast.

Social media traffic to top news sites craters

Website business models that depended on clicks from social media are now broken.


We all knew things had got pretty bad with referrals to publishers from social media. But I didn’t realise how bad (and how fast) until I saw this chart.

Twitter’s decline is in some ways expected following – to put it politely – a somewhat chaotic takeover from Musk. But that Facebook tumble from just under 120 million three years ago to just 21.4 million today speaks volumes about where the tech giant sees news on the platform.

Noted that this is just measuring traffic to top news sites. However it’s generally reflective of our experiences too here at Media Voices, for Twitter at least. This must be utterly devastating for publishers who relied on social media referrals even partially for traffic and revenue.

Are you struggling with social media referral declines, or have alternative sources of revenue/traffic sprung up? Join the discussion in our community forum.


TikTok confirms small test of an ad-free subscription tier outside the US

TikTok, the short-form video network owned by ByteDance, might begin piloting an ad-free subscription tier, according to a report.

I’m going to sneak a second related story in here – that Meta is planning to charge $14 a month for ad-free Instagram or Facebook, in order to appease European regulators. Give it another 12 months, and paying for a social media platform could well be the new normal. Is that thanks to Musk’s bold ‘experiments’ with X, or was it inevitable as regulatory pressure grew? You know where to go to start a discussion


Future targets resilient luxury sector with new print title The Blend

The Blend will go to subscribers of The Week and be distributed in certain “premium” locations.

Future has launched a new print publication designed to “meet consumer and advertiser demand for high-quality premium lifestyle and luxury content”. The luxury sector has remained pretty resilient but to commit to launching a publication in print (which is definitely not Future’s core focus any more) is a pretty big vote of confidence in the format. This week’s episode on ‘What kind of idiots still make magazines?’ is well-timed.


News subscriptions hit a snag amid cost-of-living crisis, RISJ report finds

One in six Britons cancelled or renegotiated cost owing to tight household budgets and steep price increases post-trial

The cost-of-living crisis is causing people to cancel their news subscriptions, according to new research by the Reuters Institute for the Study of Journalism. Nearly one in six cancelled or negotiated prices, citing the squeeze on household budgets. Having to cough up yet more cash each month for social media is going to go down well then.

More from Media Voices


What kind of idiots still make magazines?

Joanna Cummings and Peter Houston discuss new B2B print title The Grub Street Journal, from inception to monetisation, challenges and more.


Why John Ryley is dead wrong about ad boycotts threatening democracy

John Ryley, former head of Sky News, said during a speech that brands that boycott GB News are “a threat to democracy”. He’s wrong.


Mx3 and Media Voices join forces to launch new AI event for publishers

Media Makers Meet (Mx3) and Media Voices are collaborating on a new event focused on developments and opportunities in AI for publishers and media leaders.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *