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First misinformation susceptibility test finds ‘very online’ Gen Z and millennials are most vulnerable to fake news

‘Very online’ Gen Z and millennials are most vulnerable to fake news


We’ve talked many times on the podcast about the differences between the various generations and the relative levels of media literacy. A study a few years ago showed that older people were more than 4x more likely to have shared fake news on Facebook than the younger generation.

But the young ‘uns might not be as alright as we’d assumed. A misinformation susceptibility test developed by the University of Cambridge has found that young people are actually more susceptible to fake news, and are worse at identifying false headlines. This runs contrary to the widely-held belief that the more chronologically accomplished among us are less savvy because they haven’t grown up online.

More worryingly, the more ‘online’ the participants were, the less likely they were to be able to tell the real news from misinformation. There are some other fascinating findings, and you can test your own susceptibility (which I’ll be doing during the next baby nap…)


Tipping point in decline of magazines as one large printer remains in UK

All bar one of top-selling titles now printed by London-based Walstead after closure of rival in Liverpool

All bar one of the UK’s top-selling titles are now being printed by Walstead, headquartered in London, the last remaining UK-based operation with the scale to handle them. Liverpool-based Prinovis, which is owned by the German media conglomerate Bertelsmann, told clients in November that it was shutting due to the “significant decline” in the UK magazine market and the soaring cost of paper.


Fake journalist profiles used to launch Bournemouth Observer

HTFP probe also raises questions over AI content

Good GRIEF. The Bournemouth Observer, which claims to be a new independent title serving Bournemouth, Poole and Christchurch, has been launched with a bunch of fake journalist profiles. Not only that, it looks like it may be using AI generated content to report on ‘incidents’ in the area after police said they couldn’t find records of what was being reported by the site. Kudos to HTFP for being on the ball with this.


Big news publishers look to team up to address impact of AI

New York Times, Wall Street Journal parent News Corp and Dotdash Meredith owner IAC are among companies discussing forming a coalition.

Several large news and magazine publishers are discussing the formation of a coalition to address the impact of AI on the industry. It’s always good to see collaboration especially when faced with threats like this (see above!) but I can’t help feeling that the horse has very much bolted in this scenario.

More from Media Voices


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Amy Kean explains why media businesses struggle to differentiate themselves, and why we need more ‘weirdos’ in the industry.


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