Good morning! Today’s newsletter is brought to you by Esther.

The Press Gazette Future of Media Awards celebrate the best websites, podcasts, newsletters and commercial innovation in news media. They are FREE to enter and the deadline for submissions is 14 June.

Media Briefs: How live blogging adds an audience-first dimension to election coverage

Rolling election coverage gives publishers the opportunity to keep audiences updated, but also include their opinions in reporting.


I was pretty excited when Tickaroo approached us about doing a Media Briefs episode. There have been a fair few stories recently about the surprising popularity of live blogs, and in the ‘ultimate election year’, it’s a fascinating topic to dive into.

Tickaroo co-founder and CEO Naomi Owusu doesn’t disappoint. She’s got some great examples of publishers in Germany and New Zealand who have been using live blogs for more than just election night coverage, from exploring local people and stories to entire blogs with pictures and comments sourced from readers.

It’s a neat way to get beyond just writing and posting an article to making people feel part of the news. As Naomi explains, live blogs force you to get really close to the audience, watching when they respond and having real-time interactions.


Independent publishers showcasing different business models in Portugal

In a country with traditionally a very low financial contribution from the state and civil society to journalism, how do independent platforms manage to work sustainably?

If you aren’t familiar with The Fix, you really should sign up – they do a wonderful job of surfacing stories from European publishers that don’t usually get much airtime from trade press. Not only does this outline how independent platforms are building business models in Portugal, but it offers some valuable context about surviving and thriving in a country which has no system of structured funding for journalism.


The myth of a lifetime subscription

Readers thought they were set until death. Rolling Stone changed its mind.

I don’t think many publishers offer lifetime subscriptions, so this won’t be an issue for most of you. But it’s a fascinating read about what happens when you try and fob off lifetime subscribers with a digital edition. “Our agreement was the lifetime of you or the lifetime of the magazine, if you pay $99—and $99 back then was a lot of money for a magazine subscription,” an irate Samir Husni told Slate.


How Le Monde uses a synthetic voice to better engage audiences

The French daily Le Monde launched an audio version of all articles in its mobile app, a feature reserved for subscribers only

Love them or hate them, audio articles are here to stay. Here’s yet another example of a publisher seeing success with synthetic read-outs of its content for busy audiences who prefer to listen. Interestingly, Le Monde has launched this functionality exclusively in its subscriber-only mobile app. So far, they’ve found that readers who use the feature are 1.7x more engaged.

Who knew audio could be such a strong engagement tool? Come along to the Publisher Podcast Summit next Wed 12th June to find out more.

More from Media Voices


Podcasts and newsletters: 5 similarities and 1 huge difference

Podcasts and newsletters offer publishers clear, ongoing, opportunities in audience expansion and engagement, content distribution and monetisation.


Preview: The Publisher Podcast & Newsletter Summit 2024

While the podcast is on a break we’ve been hard at work assembling the industry’s best and brightest publishers to share the strategies and learnings behind their successful podcasts and newsletters.


Why the podcast industry cannot abandon its search for new stars

Our industry is overdue for its next breakout star, so why are there none on the horizon? Podcast platforms should reinvest in incubators.

✉️ Was this email forwarded to you? Sign up to The Media Roundup here for the four most important stories in your inbox, every weekday.

???? Want to reach our audience of publishing and media professionals? Here’s our sponsorship options for the podcast and newsletter. Or just reply to this email and we can build you a custom bundle.

???? Do you have a podcast and/or newsletter and want to take them to the next level? We’d love to see you at our Publisher Podcast and Newsletter Summit.

???? Take your relationship with us to the next level: we’d love you to join our community of fellow media professionals.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *