With the month-long Project Body Love podcast under their belts, the Women’s Health team are looking at how else they can harness audio, with plans to launch a weekly podcast next month.
Women’s Health UK is exploring podcasts as a new way of engaging their health and wellness-focused audience.
The publisher’s first podcast, Project Body Love, launched at the beginning of November as part of their wider 2019 Project Body Love campaign.
The podcast is a 30 day series designed to help women with their body confidence, hosted by body confidence advocate and this month’s Women’s Health magazine cover star Jada Sezer.
However, Women’s Health is also gearing up to launch a more permanent podcast fixture. ‘Going For Goal’ will launch on Boxing Day as many people start setting goals for the new year. A new episode will be released each week, with a host from the Women’s Health team.
Building confidence in podcasting
Project Body Love is a publisher-wide partnership with Procter & Gamble across a number of Hearst’s titles. Various P&G brands are sponsoring Project Body Love content in selected titles, with Venus sponsoring in Cosmopolitan, Pantene in Elle, and Always in Women’s Health, Good Housekeeping, and Prima.
The project itself is an evolution of Women’s Health’s “In shape, my shape” campaign that ran last year, and is aiming to change the alarmingly negative narrative around women’s bodies. Self-esteem in the UK ranks at the 2nd lowest in the world, and as the pressure to look ‘perfect’ intensifies, just 4% of UK women say they feel beautiful, says Hearst’s project page.
The Project Body Love podcast is designed to be listened to as a programme of mini lessons, with each episode running between three and five minutes long. All the content is taken from evidence-based programmes and body image research.
Read the rest of this article by Esther Kezia Thorpe on What’s New in Publishing…
