Apps can be a powerful retention tool for subscription publishers. If they want readers to come back regularly, having enhanced features and added extras like games can be key to building habits...
Why the FT’s app is its most powerful retention tool
“Subscribers that are only or primarily on the app are 37% less likely to cancel than non-app users,” said the Financial Times’ Muj Ali at the Publisher App Summit, held in June....
Why the new Observer retains Tortoise Media’s focus on audio-first publishing
Following Tortoise's purchase of The Observer, the publisher is rebranding its audio content and exploring new cultural verticals, while using its app to drive audience growth and...
How publishers are using apps to deepen engagement and improve retention
For some publishers, apps are quickly becoming one of the most effective tools in a product portfolio for enhancing their relationships with core readers and...
Why human-first audio is pivotal to Zetland’s subscription success
Danish news start-up Zetland’s ‘user needs’ approach led them to identify the importance of audio early on. CEO Tav Klitgaard describes how audio has gone from being a test to one of the...
How start-up local newspaper The Baltimore Banner uses an app as a statement of intent
The Baltimore Banner launched in June 2022, with a mission to fill a gap in local news reporting in Maryland. Funded by the Venetoulis Institute for Local Journalism, the non-profit...