Editor’s note: This session was recorded in June, and the piece written up and scheduled before Reach announced 600 jobs were at risk in a reshuffle earlier this...
How The Economist and Financial Times manage personality-driven newsletters
Newsletters led by star writers and editors are proving an effective tool for publishers to supercharge loyalty, allowing them to build more personal relationships with readers and even...
Strategies for delivering limited run newsletters…and what next for subscribers
Two leading publishers share their tips for creating and executing successful limited run newsletters. They also outline their strategies for nurturing hard-won subscribers once the series have...
Newsletter marketing strategies from Metro.co.uk and The Spectator
“No matter how good your product is, or how good you think your product is, newsletters don’t grow by themselves,” said Metro.co.uk’s Newsletter Editor Sophie Laughton at the...
Key themes from 2025’s Publisher Summits…as shared by you
Last week we were joined by over 450 guests for The Publisher Summits and Awards; bringing together four Summits and two Awards events across newsletters, print, podcasts and apps.
<span...
Why The Economist is making its podcasts and newsletters more personal
The Economist has unparalleled expertise and an incredible reputation. What it doesn’t necessarily have is a personal relationship between its journalists and audiences – the foundation of...
5 trends from this year’s Publisher Podcast and Newsletter Shortlists
One of my favourite parts of the job of Awards Director each year is reading through the hundreds of entries we get to the Publisher Podcast and Newsletter Awards....
Newsletter bundles and Live Q&As: How Bloomberg’s product portfolio is evolving with audience needs
Last month, we reported on how Bloomberg Media has focused on an audience-first publishing strategy since the end of 2022. In this second article from our interview with Bloomberg Media’s Global...
The power of community: How Black Ballad has redefined membership and engagement
At the 2024 Publisher Newsletter Summit, Tobi Oredein, co-founder of Black Ballad, shared key insights on how building direct audience relationships, harnessing data, and using smart monetisation...
How dismantling silos gave Metro’s newsletter team room to experiment
Metro.co.uk’s Newsletter Editor Sophie Laughton explains how the freesheet’s newsletters went from free-for-all to a structured, sophisticated newsletter production...
When should you take – or not take – VC funding for a new media business? The slow-growth philosophy of 1440
Venture Capital (VC) funding has helped to launch some of the most successful media brands of our time. But, as newsletter-based media business 1440 demonstrates, there are still benefits...
Product strategies: what publishers should be prioritising in 2025
There has never been a more fragmented or complex landscape for publishers to navigate when it comes to prioritising and investing in product strategies. Methods of...
The risks and rewards of going solo: Will Hayward’s relaunched Welsh political newsletter takes off
Author and journalist Will Hayward was one of a group of experimental paid Substack newsletters launched by regional publisher Reach plc last year. But in September, he decided to take the plunge...
How The Knowledge is experimenting with newsletters without alienating its audience
The Knowledge is a daily digest newsletter founded in 2021. Since then, its readership has grown to over "140,000 happy readers", who appreciate its format and content. But it took a while...
How German-language newsletter start-up Morningcrunch built an audience of 50,000 young professionals in just 12 months
If you were planning a daily news publication to target younger audiences, your starting point might be TikTok or WhatsApp. But after just 12 months, 50,000 young professionals in Germany...