Mel McVeigh, the PPA's Head of Digital, is leading the Association's push to help publishers embrace a consumer-first and product-oriented mindset. She argues that the future lies in...
Threes: Helping publishers retake control of their content and find new revenue streams
Publishers are losing vast amounts of value as their content is reused and republished without authorisation. New...
Investments and rewards: where are publishers at with paid podcasts?
There are many ways to monetise a podcast. Sponsorships, direct subscriptions, events, even merchandise. But what does it take to get to that point – and what is the future of paid...
Inside the print revival: Publishers find success with premium magazines
Inside the Print Revival is a deep dive into the modern market for print magazines, examining the challenges and the opportunities in the renewed interest for print publishing and making some...
Immediate Media: rethinking the publishing process to maximise ROI
Alex White, Group Managing Director for Immediate Media’s Knowledge portfolio, says the central challenge for any modern media business is to maximise the ROI on every piece of content they...
How a focus on events has driven B2B publication Press Gazette to triple-digit revenue growth
Journalism industry news site Press Gazette has seen recent expansion of its events and an overhaul of its newsletter and other digital products. Chief Commercial Officer Richard Jamieson outlines...
Product strategies: what publishers should be prioritising in 2025
There has never been a more fragmented or complex landscape for publishers to navigate when it comes to prioritising and investing in product strategies. Methods of...
The risks and rewards of going solo: Will Hayward’s relaunched Welsh political newsletter takes off
Author and journalist Will Hayward was one of a group of experimental paid Substack newsletters launched by regional publisher Reach plc last year. But in September, he decided to take the plunge...
3 lessons on creating and selling B2B podcasts from Farmers Weekly
Smaller numbers of listeners shouldn’t be an insurmountable challenge for B2B publishers. By focusing on the quality and engagement of that audience, and working with existing sponsors on...
Why the Toronto Star sees micropayments as a key part of subscriber acquisition
The Toronto Star’s Chief Revenue Officer Brandon Grosvenor says that they are very much in the infancy of their micropayments experiment - or as he calls it, microsubscriptions....