Lagos-based newsletter Communiqué, founded by David Adeleke, has been punching way above its weight for most of its four-year existence. It has been praised by other creators,...
“We should consider Google organic traffic in structural decline”: Highlights from FIPP Congress 2025’s second day
Last week saw over 500 professionals from publishing and media companies around the world gather in Madrid for FIPP Congress, celebrating 100 years of the membership association.
<span...
“It’s an existential moment”: Highlights from FIPP Congress 2025’s first day
Over 500 media and publishing professionals have gathered in the beautiful Círculo de Bellas Artes in Madrid to hear leading speakers discuss their strategies for thriving in today’s...
Why is a news brand like the FT making a film starring Stephen Fry?
Juliet Riddell, Head of New Formats at the FT, makes films designed to ‘provoke conversations’ about complex subjects for audiences beyond the business and finance community. “The FT...
How niche running magazine Like The Wind became a blueprint for indie publishing success
“There was a period where publishers thought they might be able to compete toe-to-toe with social media and the internet,” says Like The Wind Publisher Simon Freeman. “I'm not...
What makes video work for magazine publishers?
From conceptualization to execution, Crowdfindervideo's Simon Elliott shares his expertise on what makes video work for magazine publishers, providing valuable insights and practical tips...
Immediate Media’s Sean Cornwell on investing in AI experimentation, innovation and upskilling
“I’m a big believer that with all this change, you cannot succeed by being top-down,” says Immediate Media CEO Sean Cornwell, talking about bringing AI into the business. “You’ve got to...
Is the website really dying? The PPA’s Mel McVeigh on bringing product thinking to publishers
Mel McVeigh, the PPA's Head of Digital, is leading the Association's push to help publishers embrace a consumer-first and product-oriented mindset. She argues that the future lies in...
People Inc. CEO Neil Vogel: Google needs to change its AI attitude to publisher content
The publisher formerly known as Dotdash Meredith became People Inc. at the end of July. Neil Vogel, the company’s CEO, likes the new name way more than the old one, not least because it helps...
Threes: Helping publishers retake control of their content and find new revenue streams
Publishers are losing vast amounts of value as their content is reused and republished without authorisation. New...
Why Reach turned to Substack for newsletter expansion and experimentation
Editor’s note: This session was recorded in June, and the piece written up and scheduled before Reach announced 600 jobs were at risk in a reshuffle earlier this...
How The Economist and Financial Times manage personality-driven newsletters
Newsletters led by star writers and editors are proving an effective tool for publishers to supercharge loyalty, allowing them to build more personal relationships with readers and even...
How Hearst UK and Stylist use app extra features to enhance reader relationships
Apps can be a powerful retention tool for subscription publishers. If they want readers to come back regularly, having enhanced features and added extras like games can be key to building habits...
Investments and rewards: where are publishers at with paid podcasts?
There are many ways to monetise a podcast. Sponsorships, direct subscriptions, events, even merchandise. But what does it take to get to that point – and what is the future of paid...
Strategies for delivering limited run newsletters…and what next for subscribers
Two leading publishers share their tips for creating and executing successful limited run newsletters. They also outline their strategies for nurturing hard-won subscribers once the series have...
Why the FT’s app is its most powerful retention tool
“Subscribers that are only or primarily on the app are 37% less likely to cancel than non-app users,” said the Financial Times’ Muj Ali at the Publisher App Summit, held in June....
Why the new Observer retains Tortoise Media’s focus on audio-first publishing
Following Tortoise's purchase of The Observer, the publisher is rebranding its audio content and exploring new cultural verticals, while using its app to drive audience growth and...
Newsletter marketing strategies from Metro.co.uk and The Spectator
“No matter how good your product is, or how good you think your product is, newsletters don’t grow by themselves,” said Metro.co.uk’s Newsletter Editor Sophie Laughton at the...
Key themes from 2025’s Publisher Summits…as shared by you
Last week we were joined by over 450 guests for The Publisher Summits and Awards; bringing together four Summits and two Awards events across newsletters, print, podcasts and apps.
<span...
What makes membership models successful for publishers? Tips from Memberful
This feature has been written in partnership with Memberful. Hear more in our interview with Jen Matichuk, Strategic Partnerships Manager at Memberful, discussing how membership programmes can...
Newsletter bundles and Live Q&As: How Bloomberg’s product portfolio is evolving with audience needs
Last month, we reported on how Bloomberg Media has focused on an audience-first publishing strategy since the end of 2022. In this second article from our interview with Bloomberg Media’s Global...
The power of community: How Black Ballad has redefined membership and engagement
At the 2024 Publisher Newsletter Summit, Tobi Oredein, co-founder of Black Ballad, shared key insights on how building direct audience relationships, harnessing data, and using smart monetisation...
Immediate Media: rethinking the publishing process to maximise ROI
Alex White, Group Managing Director for Immediate Media’s Knowledge portfolio, says the central challenge for any modern media business is to maximise the ROI on every piece of content they...
Meeting users where they are: inside Bloomberg Media’s approach to product innovation
Bloomberg Media went all-in on an audience-first publishing strategy at the end of 2022, dropping programmatic advertising and committing to actively listening to its audiences. A little over two...
How dismantling silos gave Metro’s newsletter team room to experiment
Metro.co.uk’s Newsletter Editor Sophie Laughton explains how the freesheet’s newsletters went from free-for-all to a structured, sophisticated newsletter production...
Why Discord has become a key tool to build the Women’s Running magazine community
Messaging platform Discord has grown to be a core community-building tool at Women's Running. Senior Editor Esther Newman explains how it has helped the publication centre women and learn...
How Reach plc hit 100 million followers across its social channels
The UK’s largest regional publisher has hit a major milestone in its social strategy – but its Engagement Director Dan Russell explains that the ‘big number’ is far from the end of...
Introducing memberships to Hearst’s iconic magazine portfolio: “There’s no one-size-fits-all,” says Katie Vanneck Smith
Hearst UK CEO Katie Vanneck Smith talks about communicating membership benefits, putting brands at the heart of the proposition and the importance of publishing teams in making magazine...
Some end-of-season reflections
Here’s how the first few months of our pivot from general media coverage to a more specialised publisher product focus has gone.
Over the summer, we announced that...
From portfolio- to vertical-oriented: the new strategic alignment behind Dow Jones’ brands
Dow Jones is more than simply the index that bears its name. Its stable of publications – including the Wall Street Journal, Barron's, MarketWatch, and many more – are vital for those...